Explore and evaluate the business and marketing information needed when working with outside clients on a live marketing project

Anglia Ruskin modules are taught on the basis of intended learning outcomes and, on successful completion of the module, students will be expected to be able to demonstrate they have met those outcomes. On successful completion of this module you will be able to: a) Recognise and critically evaluate the advantages to be gained by working together in groups on a ‘live’ time constrained project and be aware of the difficulties and problems this will involve. b) Explore and evaluate the business and marketing information needed when working with outside clients on a live marketing project. c) Demonstrate information collection, classification, prioritisation and analysis skills as well as problem identification skills and be able to relate this to marketing theories and concepts. d) Put together, as a group, a commercially credible oral presentation to an outside client, as well as a written report for both the client and the course tutor that answers in some way the problems asked.