Explain why this ad was less well received in Germany than in the United States
Advertisements for a particular brand of soap include the
phrase, “Love the skin you’re in.” Print ads usually show a
close-up of a young woman’s clean face, and the copy is usually
written as if she is telling the reader the benefits of this soap.
She explains how soft your skin will feel and how much you will
love that feeling. The copy of this ad was translated into several
foreign languages so that it could be used globally. However,
German women thought it was strange to use the word love in
reference to something other than another person. Explain why this
ad was less well received in Germany than in the United States
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