EXPLAIN HOW QUALITY CAN BE DEFINED AND MAINTAINED.

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I
·,_British Institute
q(Technology & E-eommerce
ASSIGNMENT
Year 2013/2014
Programme Title Edexcel Pearson BTEC
HNC Certificate in Business and
HND Diploma in Business (QCF)
Unit Title Operations Management in Business.
Unit No. Unit 34
Unit Code F/60111092
Assignment No. 01
Level Level 4 – HNC and Level 5 – HND
Credit value 15 credits
Deliverer Dr Joy , Mr Solomon ,Mr Natesan ,Mr Hamim, Mr Kennedy ,Mr Richard,
Mr N awaz, Ms Samar
Handout Date
18/1112013
Hand in Date
18/12/2013
Using the Principle of Operation Management to reactivate a
firm: A Case study of WHSmith.
Purpose of this assignment
To pro ide learners ith an understanding of the role and importance of operations management
(OM) in the efficient and effective production of goods and services.
Scenario:
WH Smith is a major, well-known and publically-quoted book retailer and newsagent in the UK.
Recently it was reported how Kate Swann, the former CEO for the last 1 0 years, has turned the
company around from £135m losses to £106m profit in a decade.
(source: www.theguardian.com/businesslblog/2013/jan/23/wh-smith-kate-swann-profit,
accessed 1 October 2013)
(Also see copy attached)
This is an example of how the principles of operations management can be used to reactivate a
firm. How did she do it?
Using the above as a starting point, together with other information sources, which you should
research yourself, on WH Smith, you are asked to address the Tasks below regarding operations
management.
Task 1 (this meets LO 1, ACs 1.1, 1.2 and 1.3)
Based on the Scenario, produce a document explaining the nature and importance of Operation
Management and its key elements.Your document for this Task must include the following elements (among others as you wish):
I. A definition of OM and an explanation of its importance;
II. The key elements of OM;
Ill. The need to produce goods or services on time and to cost, with the right quality and within the
law;