Evaluate the Savvy program

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Quelch, John A and Donovan, Lisa D. “Flare Fragrances Company, Inc: Analyzing Growth Opportunities”. Retrieved from Harvard Business Publishing.

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  • Should Flare introduce a new product in 2009? Why or Why not?
  • Evaluate the Savvy program. Consider how Dulcet announcement affects your evaluation and whether Savvy could be successfully launched without the Loveliest umbrella advertising.
  • What advertising budget would you recommend for the Savvy introduction?

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