Engaging in formative and outcome evaluation assists health care administrators in determining what modifications, if any, are necessary to contribute to the effectiveness and success of health programs.

Engaging in formative and outcome
evaluation assists health care administrators in determining what
modifications, if any, are necessary to contribute to the effectiveness
and success of health programs. Within the inherent dynamics of
providing health care services to changing populations and within the
changing health care landscape, formative and outcome evaluation
represent essential tools in the health care administrator toolkit.
Results that contribute to understanding why certain programs may or may
not work successfully for a given audience or population help health
care administrators apply theory to practice. This application of theory
to practice allows health care administrators to ensure that the health
care programs and services offered by their agencies or organizations
remain consistent with the needs of the audience or community served, as
well as contributing to the competitive advantage within the health
care marketplace.

For this Assignment, you will use insights you have gained in the
previous weeks regarding formative and outcome evaluation to continue to
create your marketing plan by selecting and justifying the
implementation and evaluation processes best suited for your campaign.

The Assignment (2–3 pages)

1. Provide a brief explanation of how you might implement your marketing plan. 
2. Be sure to include the timeline, time frame, and any tools needed to implement your marketing plan.
3. Explain two potential barriers that might affect the implementation process and one way in which you might address one barrier. 
4. Be specific and use examples to illustrate your points.

***PLEASE SEE ATTACHED DOCUMENT FOR MY MARKETING STRATEGY PLAN***

Weekly Resources 

Hillestad, S. G., & Berkowitz, E. N. (2012). Health care market strategy: From planning to action (4th ed.). Burlington, MA: Jones & Bartlett Learning.

• Chapter      6, “The Strategy Action Match” (pp. 157–196)
• Chapter      10, “Conclusion” (pp. 293–306)

Parker, J. C., & Thorson, E. (Eds.). (2009). Health communication in the new media landscape. New York, NY: Springer.

• Chapter      16, “New Media: A Third Force in Healthcare” (pp. 417–432)

Kennedy, A., Rogers, A. Chew-Graham, C., Blakeman, T., Bowen, R.,
Gardner, C., … Protheroe, J. (2014). Implementation of a self-management
support approach (WISE) across a health system: A process evaluation
explaining what did and did not work for organisations, clinicians, and
patients. Implementation Science, 9(1), 1–28. Note: Retrieved from Walden Library databases.

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code “Newclient” for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.

The post Engaging in formative and outcome evaluation assists health care administrators in determining what modifications, if any, are necessary to contribute to the effectiveness and success of health programs. appeared first on My Nursing Experts.