Distribution planning

Distributing planning

Through advanced technology, many people have advanced to using the internet to do different activities. Through the internet, most people can also work in networking and connect with people from other places. One of the sites that are mostly used by independent media creators is Facebook. Through Facebook, the media creators can use it to distribute and monetize their work. Even though Facebook was started some years back with advanced technology, people are now using it for business purposes. Billions of people are using Facebook, and they will see different contents posted (Lobato,&Tang, 2014). Another site is Twitter; it is also mostly used by independent media to create in distributing their work. This site also has many people viewing it daily, and they will be able to respond t to good content posted by the media creator. The media creator will also be able to monitor their work at any place and view all responses of people

Traditional media distributing channels are described as those advertising channels that have been used for decades, and most people, mostly in business, have used it. The traditional media distributing channels have been described as very useful,  to complement the new media channels. (Xu, Forman,Kim, & Van Ittersum,2014).The traditional media distributing channels include direct mail advertisements, television advertisements, print advertising, door to door sales, and billboards. In most cases, its seen tradition gives consent of the new media channels like social media, content making, email marketing. As a result, most people turn to the new media channels as they are seen to be fast and effective.

In today’s generation, everybody uses the new media to carry out different activities, including their business. The estimated number is approximately 2.64 billion active users, which is rising on a daily bases. There are various methods that one can use the new media distribution channel in monetization. They include video marketing, which a person can use it to make a profit, which is done through the influencer promotion, and affiliate marketing. When one has better video content, many people will be viewed, which will benefit an individual.   Another method is creating an online course that will be of benefit to the followers. Most people will want to see something that is of use, mostly done on the new media distributing channels.

The new media distribution success is measured by applying different merits like sentiment, engagement, sharing, discussion, conversion volume, and traffic is driven. To plan on the new media distribution, a person needs to set different goals that will benefit people like loyalty, awareness, picking up leads, and the positive sentiment. Furthermore, in any new media distribution, an individual will want to know the investment’s worth and the time needed. In planning, one needs to choose the best merits relevant to the specific goals (Gardner, &Lehnert, 2016). Furthermore, for the financial purpose is making more money, which is more than the new media distributing channeled’s expenses, some are effective compared to the other. Social media is one of the most effective and used as it involves sites like Facebook, Instagram, Twitter, among others. Compared to email marketing or content writing, social media is the leading channel, mostly monitoring services and products.

Reference

Gardner, J., &Lehnert, K. (2016). What’s new about new media? How multi-channel networks work with content creators. Business horizons, 59(3), 293-302.

Lobato, R., & Tang, L. (2014). The cyberlocker gold rush: Tracking the rise of file-hosting sites as media distribution platforms. International Journal of Cultural Studies, 17(5), 423-435.

Xu, J., Forman, C., Kim, J. B., & Van Ittersum, K. (2014). News media channels: Complements or substitutes? Evidence from mobile phone usage. Journal of Marketing, 78(4), 97-112.

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