Discussion Prompt Find an example of a fallacy used in popular advertising or an

Discussion Prompt Find an example of a fallacy used in popular advertising or any persuasive text. Upload the image/words or provide a link. Identify the fallacy and why you think that this particular type of advertisement represents the fallacy that you have chosen. In addition to your initial post, respond to at least two of your peers’ posts. These responses should address questions, problems, or issues presented in their ad analysis. Please remember to be respectful and appropriate with your analysis of their work. Don’t just agree or disagree; continue the conversation! ============================== Kickoff Message Welcome to the Week 5 Discussion! This week we continue to apply the concepts we’ve learned from the course more deeply to analyze the claims and arguments made around us, and, just as importantly, practice identification and analysis of these concepts for your upcoming draft. And there are few arguments more ubiquitous than advertising, which is constantly making claims about why we should buy a particular product or service, and why everybody’s going to laugh at us or avoid us and why nobody’s going to love us if we don’t (or, conversely, why everyone’s going to think we’re super cool if we do). A classic tone-deaf argument made in an infamous Pepsi ad from 2017 offers a particularly prominent example: In the commercial, which features Kendall Jenner and a host of symbols and images that borrow from the Black Lives Matter movement and the wave of protests and counter-protests that have grown increasingly prominent in the U.S. over the last few years, there’s growing unrest between protesters and police at a public demonstration – until Kendall Jenner comes over and offers one of the policemen a can of Pepsi, at which point the tensions break, everyone smiles and celebrates, America is one again and we can all go home happy and safe in the joy that Jenner and Pepsi have restored the spirit of unity in our nation. Or maybe not. But, aside from clumsily trying to play upon popular cultural and social symbols and themes, what exactly is the argument that the ad’s making? Admittedly it’s hard to tell, or hard to put in precise argument terminology, but I think it’s something like this: Premise: Pepsi brings everyone together Premise: Kendall Jenner was able to dispel tensions at a public protest by giving a police officer a can of Pepsi. Conclusion: Therefore, to save America, you should buy Pepsi. There are several things wrong with this, but let’s focus on two: We’ve got a hasty generalization – we’re asked to move from the single instance of Jenner bringing joy to the demonstration being used to support the broad claim that Pepsi brings joy. Thus, we’re being asked to generalize from a single case (keep in mind that reasoning refers to the movement from premise to conclusion to build an argument, and critical reasoning refers to the analysis and critique of that movement – that is, is the movement well supported, or is it based on flaw in reasoning or some enormous assumption that needs a lot more evidence before we can take that leap too?). We’ve also got an appeal to popularity – this is going to be a common fallacy used in advertising, where we’re being asked to listen to an argument simply because Kendall Jenner is popular (and I support that conclusion with the premise that she has 139 million followers on Instagram, and I’m assuming at least some of those 139 million are not bots), and therefore she’s able to bring joy through Pepsi because she’s very popular and thus her popularity should justify our belief. Now, if Jenner had won the Nobel Peace Prize, or had brokered peace in the Middle East, or were a prominent and influential thinker on matters of global peace, I would be inclined to listen to her argument on this matter. But, from what I understand of her, her expertise seems to lie more in the areas of modeling, marketing, and branding, so I’ll look to her if I need input on those items, but on matters of how to address and resolve social unrest, I’m not sure she’s the most credible source. There’s so much else to unpack in this overlong commercial, but that’s enough of Pepsi and Ms. Jenner for now – now I’m interested in what examples you’re seeing where these concepts help us identify problems in the arguments that are thrown at us constantly on TV and the web! 300-400 Word Count