Discuss three major traits that are associated with the dark side ofentrepreneurship.

AimThe following questions are all based on the GoPro case study published in the Forbes Magazine. Basing yourarguments on the topics that you have studied throughout the unit, write a report addressing all of thefollowing questions. The report/questions will cover both aspects of the unit.Assignment structure and marking allocationPart AEntrepreneurship (25 marks)Question 1: Whilst Nick Goodman was confident that his business idea for a cinema-grade mini camera couldultimately lead to success, he did initially question his ability to bring his product to market ie. ‘He gave himselffour years to make it work before he would drop his idea and enter the workforce’. Therefore, it is clear thatthere is a ‘dark side’ of entrepreneurship. Discuss three major traits that are associated with the dark side ofentrepreneurship. Justify your response with reference to academic sources (e.g. academic journal articles,textbooks, etc.). (10 marks)Question 2: Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in yourunit material numerous times. When speaking of entrepreneurship, Drucker once stated: ‘Most of what youhear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do withgenes. It’s a discipline and like any discipline it can be learnt’.What evidence exists in the GoPro case study that supports and/or refutes this statement? Ensure yourargument(s) are developed through direct reference to concepts, tools and techniques evident in the unitmaterial. (15 marks)Page 2 of 4Part BMarketing and Strategic Planning (60 marks)You will note that the case study article is dated late 2014. Much has changed in the action camera industry,including the development of higher resolution smart phone cameras, now capable of capturing 4K videofootage. Therefore it is expected that you review more recent activities and outcomes for the GoPro companywhen attempting to answer the following questions.Question 1: Since the publication of the case in 2014, how has GoPro gained a competitive advantage fromtheir marketing processes? Provide a theoretical analysis of the reasons for the achievement of this advantage.Draw on other recent resources when justifying your analysis (30 marks)Question 2: The GoPro case study specifically identifies future threats to the company’s strategy in 2014. Whatthreats do you feel GoPro faces in 2019 and beyond? Provide a theoretical analysis of this threat scenario andgive recommendations on how GoPro should respond to this. (30 marks)Academic rigour (15 marks)This is a substantial piece of scholarly work and will require extensive engagement with both unit theory andthe case study.• Your arguments have to be based on concepts and tools discussed in the unit and must be supportedthrough direct reference to academic literature (academic journal articles, academic books, etc.). Yourreport will be assessed based on your ability to develop and argument supported by academic sources(please also refer to marking criteria). Therefore, newspapers, magazines, website opinion pages orwebsites like Wikipedia etc. are certainly not acceptable as foundation for your arguments. All sourcesmust be properly referenced.• However, you are encouraged to undertake further research on GoPro to gain a deeper understanding ofthe case (e.g. financials, company vision and mission statements, investor relations, etc.). The GoProwebsite and other trustworthy non-academic sources are acceptable in this context and this context only. Ifyou use further information for the case study, make sure you reference your sources correctly. If you areunsure whether your sources are appropriate, seek your tutor’s advice.• Assignments strictly have to be within the word limit (-/+ 10 %)