Discuss the links between strategic positioning and marketing tactics of an organisation

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LO1 Understand the principles of strategic marketing management1.1 Discuss the role of strategic marketing in an organisation1.2 Explain the processes involved in strategic marketing1.3 Evaluate the links between strategic marketing and corporate strategy of organisationLO2 Understand the tools used to develop a strategic marketing strategy2.1 Assess the value of models used in strategic marketing planning2.2 Discuss the links between strategic positioning and marketing tactics of an organisation2.3 Analyse the merits of relationship marketing in a given strategic marketing strategyLO3 Be able to use strategic marketing techniques3.1 Use appropriate marketing techniques to ascertain growth opportunities in a market3.2 Plan how to use marketing strategy options in a market3.3 Create appropriate strategic marketing objectives for a marketLO4 Be able to respond to changes in the marketing environment4.1 Report on the impact of changes in the external environment on a marketing strategy of an organisation4.2 Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy4.3 Propose strategic marketing responses to key emerging themes in a marketing strategy