Discuss some of the reasons why companies become sponsors of sport teams and sporting events.

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Part I: Discuss some of the reasons why companies become sponsors of sport teams and sporting events.

Part II: Briefly discuss why a sporting event must be carefully matched with the sponsor.

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Part III: Provide an example of either a positive or a negative sport sponsorship. Explain why this sponsorship is positive or negative. Please review the forum first to ensure you select a sponsorship that has not be selected about in any of your classmate’s postings

 

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