direct marketing real people real choices
Consider the different types of direct marketing:
Mail order, such as catalogs or direct mail
Telemarketing and direct-response advertising, including infomercials and home-shopping networks
M-commerce, which is marketing directed at mobile-communication devices, such as cell phones
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Order Paper NowDesign a form of direct marketing for Covergirl cosmetics.
Answer, in 600 words the following questions:
Which forms of direct marketing captured your attention? Why?
How responsive are you to direct-marketing strategies? Why?
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