digital marketing strategy section
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This is the most important section of the marketing plan. Overall, the section outlines specific strategies for each marketing mix element and explains how each responds to the threats, opportunities, and critical issues spelled.
Here you should outline your ideas for how the business plans do the things below. Use a format that includes sections for:
1. Targeting and positioning: what value does your product offer compared to the competition? Who is your target(s)? How/where will you reach your target customers?
2. Search and online ads: what keywords are important and why. How will you handle SEO? Will you use paid search and/or online ad networks, both? If ad networks, which sites match your target market and why? Expand on this beyond these simple suggestions as you see fit.
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