Developing a Customer Value-Based Theory

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Developing a Customer Value-Based Theory of the firm:- https://www.researchgate.net/profile/Stanley_Slater/publication/225672087_Developing_a_Customer_Value-Based_Theory_of_the_Firm/links/09e4150a40126c317f000000/Developing-a-Customer-Value-Based-Theory-of-the-Firm.pdf
Theory of the firm: How would you explain a customer value-based theory of the firm to someone who is just starting to study business? In your answer, be sure to clearly contrast this theory of the firm with an alternative theory of the firm that is presented in the “Developing a Customer Value-Based Theory of the firm” article.

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