Determinants of Diffusion of Innovation

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Use the 5 key determinants of Diffusion of Innovation to apply to a survey to assess the interest level of your target market for your innovation. Using the 5 key determinants of the Diffusion of Innovation (Roger’s, E. 2003), frame the challenges into scales using the attached survey methodology for constructing your innovation questionnaire. Next, reach out to potential/current customers in your target market and ask them to complete the survey. Compile your results. Please use the attached document as your guide.
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