Describe the history and core business of each company

Access articles about the history, business approaches, management, and marketi

Access articles about the history, business approaches, management, and
marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a
developer and pioneer of photographic films for over 130 years. Although
it invented the digital camera, the company was unprepared for the
rapid changes in new technologies and filed for bankruptcy protection in
January 2012. Fujifilm, a Japanese competitor, on the other hand, has
been successful in the U.S. and global markets.
Write a six to eight (6-8) page paper in which you:
Describe the history and core business of each company.
Compare and contrast the approach to management that each company has
pursued in order to embrace innovation.
Determine what other management differences have impacted the relative
success of Kodak and Fujifilm. Provide specific examples to support your
response.
Evaluate each company’s approach to ethics and social responsibility and
the impact those approaches have had on each company’s profitability.
Discuss the extent to which management of both companies adapted to
changing market conditions.
Recommend three (3) ways any company should build in flexibility to back
up its decision-making process in order to adapt to changing market
conditions.
Use at least three (3) quality references. Note: Wikipedia and other
Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the required
assignment page length.
The specific course learning outcomes associated with this assignment
are:
Describe the primary functions of management (planning, organizing,
leading, controlling) and the associated skills, tools, and theoretical
approaches that can be used to accomplish these functions.
Explain the principal theories and the various approaches to management
that have evolved over time and their application to current management
situations.
Explain the decision-making process management uses to develop viable
courses of action to a variety of management situations.
Use technology and information resources to research issues in
management concepts.
Write clearly and concisely about management concepts using proper
writing mechanics

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