The assessment involves the application of IMC theories, concepts and tools covered in the unit to answer questions from a case. The case is available in the textbook on pages 456-457 (Cioccolato Australia: the ultimate chocolate experience). This is an individual assessment. Your assessment task must be uploaded as a .doc or .docx file (word file) through the appropriate assessment submission link located on the unit Moodle site.Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issue although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.Return Date to StudentsThe return of graded submissions and feedback occurs after the certification of grade day.Weighting20%Assessment CriteriaAbility to answer the case questions with support from relevant case information (9 marks)Application of the IMC concepts (6 marks)Integrate findings from theoretical and empirical research including proper in-text citation and referencing (3 marks)Report writing and format (2 marks)Referencing StyleAmerican Psychological Association (APA)SubmissionOnlineSubmission InstructionsSubmit through the assessment 1 submission link in the unit’s Moodle page.Learning Outcomes Assessedexplore and critique the role of advertising and integrated communications in contemporary marketing contexts;evaluate the practice of advertising and integrated marketing communications, including the coordination of the various promotional mix elements;describe and employ the strategies and techniques required for the development of a creative strategy in advertising, examining the various creative approaches, appeals and executions used by advertisers; andGraduate AttributesKnowledgeCommunicationCognitive, technical and creative skillsResearchSelf-managementEthical and Professional Responsibility
