Demonstrate an understanding of sales promotions key concepts

/in /by

MKT 310 week 6 discussion

 

Please listen to  Planet Money Episode #573 Why Textbook Prices Keep Climbing? This podcast and DB will be a little maddening I know! I negotiated the price of the textbook for this class down to $99 if I agreed to include MindTap. OK, MindTap is a way to hook me, the professor, in to using their platform but nope, I’m not doing it. But aside from that, it was the best way to get the price as low as possible. The price is close to $299 if I chose the hard cover book with all the bells and whistles.

Contents hide
1 Save your time - order a paper!
2 Teaching by Example: Discussion Board Rubric (Grade Assessment)

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

So, after listening to the podcast please answer the following:

1. Is there a way to use sales promotion to reduce the cost of textbooks for students? Demonstrate an understanding of sales promotions key concepts from the textbook.

2. Is there a sales promotion or other MarCOM tool that can help reduce prices when the buyer is not the ‘principle agent’?

Ideas for a second post are: posts about sales promotions in other ‘tricky markets’, other ‘principle agent’ examples, posts about sales promotions aimed at the college target market.

/var/folders/6n/_c5kvfbj0gs61h_vqdq163p40000gn/T/com.microsoft.Word/WebArchiveCopyPasteTempFiles/xid-57418475_1

Teaching by Example: Discussion Board Rubric (Grade Assessment)

The objective is the DB Rubric is give clear direction on DB grading outcomes. The rubric gives examples of what is expected to earn an A, B, C, or failing grade on the DB’s each week. Of course most students want to earn an A! So, if an A is your goal, aim for ‘Outstanding’ and complete all of the criteria for an outstanding grade!

Criteria A (25 points) Outstanding B (20 points)

Proficient

 C (15 points)

Basis)

 D/F (10 points and below)

Below Expectations
Critical Thinking · rich in content

· full of thought, insight, and analysis

 · substantial information

· thought, insight, and analysis has taken place

 · generally competent

· information is thin and commonplace

 · rudimentary and superficial

· no analysis or insight is displayed
Connections Clear connections

· to previous or current content

· to real-life situations

 · connections are made,

· not really clear or too obvious

 · limited, if any connections

· vague generalities

 · no connections are made

· off topic
Uniqueness · new ideas

· new connections

· made with depth and detail

 · new ideas or connections

· lack depth and/or detail

 · few, if any new ideas or connections

· rehash or summarize other postings

 · no new ideas

· “I agree with …” statement
Timeliness · 1 post, 2 replies, 2 different days

· early in discussion

· throughout the discussion

 · post/reply, same day

· some not in time for others to read & respond

 · 1 post or 1 reply

· most at the last minute without allowing for response time

 · some, or all, required postings missing

· very little content
Stylistics · few grammatical or stylistic errors

· key ideas are in bold font

· proper references when needed (or page numbers to text)

 · several grammatical or stylistic errors

· key ideas in bold font

 · obvious grammatical or stylistic errors

· errors interfere with content\

· no bold font

 · obvious grammatical or stylistic errors

· makes understanding impossible

Discussion Board Rubric Original: Lynnda L. Brown, October 2002, amended by Deborah M. Gray, Ph.D,(2015)