Culture handed down from generations
Watch the youtube video below:
https://www.youtube.com/watch?v=5xdum8MO6LY&feature=emb_logo
Culture refers to values, beliefs, preferences, and tastes handed down from one generation to the next.
Do you agree with the assessment of each generation? What are the different consumer behaviors within each generations? Based upon the video how would you market to the different generations?
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