Contemporary Issues In Travel & Tourism

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Module Booklet

Qualification Pearson BTEC (HND) Travel and

Tourism Management

Unit 6 Contemporary issues in Travel &

Tourism

Level 4

Unit code Y/601/1745

Credit value: 15

Block start date 26th February 2018

Issue date 26th February 2018

Assignment submission

date

20th May 2018

Lectures and formative

feedback

10 Weeks

Guided Learning Hours 60

Module Leader Mr Fayyaz Hussain Qureshi

 

Copyright Statement: Copyright © – All rights reserved – UK College of Business and Computing This document is the product and property of the UK College of Business and Computing and therefore may not be: shared with any external third party; reproduced in full or in part; or used in any other related manner whatsoever, without prior expressed written permission. This statement is for the attention of students, staff and external parties. In the case of copyright infringement, legal action will be exercised.

 

 

 

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Table of Contents Introduction ………………………………………………………………………………………………………………………….. 3

Aim: …………………………………………………………………………………………………………………………………….. 3

Learning Outcomes and assessment criteria: ……………………………………………………………………… 3

Unit content: ………………………………………………………………………………………………………………………… 4

Scheme of work/work plan …………………………………………………………………………………………………… 6

Recommended text and links: ……………………………………………………………………………………………. 10

Teaching and Learning Activities ……………………………………………………………………………………….. 14

Teaching Ethos ………………………………………………………………………………………………………………. 14

Methods of Delivery: ………………………………………………………………………………………………………. 14

Lectures: …………………………………………………………………………………………………………………….. 14

Seminars:……………………………………………………………………………………………………………………. 14

Case Studies: ……………………………………………………………………………………………………………… 14

Academic Misconduct’ Statement: …………………………………………………………………………………. 15

‘Contract Cheating’ Statement: ………………………………………………………………………………………. 15

ASSIGNMENT BRIEF ……………………………………………………………………………………………………….. 16

 

 

 

 

 

 

 

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Introduction

This unit allows learners to develop research skills within the context of a travel and

tourism topic of personal interest which may not be covered elsewhere on the

qualification programme.

The unit introduces learners to current issues and trends in the travel and tourism

sector. Throughout the research and investigation of current issues and trends in the

travel and tourism sector learners will develop understanding of how the sector

responds to change and the impacts of change on the travel and tourism sector.

The unit has a practical focus that enables learners to develop the skills required

before undertaking small-scale projects. Learners should be able to justify their choice

of issue prior to exploring the issue in some depth. Throughout the research and

investigation learners will develop knowledge and understanding of particular key

issues within the sector.

Aim:

The aim of this unit is to enable learners to gain understanding of current issues and

trends, and the impacts of and responses to change in travel and tourism.

Learning Outcomes and assessment criteria:

1. Understand current issues in the travel and tourism sector

1.1 Analyse issues currently driving change in the travel and tourism sector

1.2 Analyse different current issues using appropriate methods and resources

2. Understand current trends in the travel and tourism sector

2.1 Evaluate current trends influencing change in the travel and tourism sector

2.2 Analyse a current trend using appropriate techniques and resources

3. Understand how the travel and tourism sector responds to change

3.1 Analyse how travel and tourism businesses could respond to change

3.2 Develop strategies on how selected travel and tourism businesses could

respond to change

3.3 Justify strategies for how selected travel and tourism businesses could respond

to change

4. Understand the impacts of change on the travel and tourism sector

4.1 Analyse the impacts of issues and trends that drive change in the travel and

tourism sector

 

 

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4.2 discuss the likely consequences of businesses failing to respond to market

changes

Unit content:

LO1 Understand current issues in the travel and tourism sector

 

Issues currently driving change: issues/factors as current at time of delivery; need for

increased security; advancements in technology (security and anti-terrorism

measures); state of the economy; rise and fall of inflation; emergence of new markets;

impact of the Eurozone; low cost cruise/airlines; increased environmental awareness;

responsible tourism; health issues; appropriate research methods; current national

and international legislation

 

LO2 Understand current trends in the travel and tourism sector

Key trends: in domestic and inbound tourism; in UK outbound tourism; causes;

specialist/niche markets eg adventure tourism, extreme/sports tourism, rural/agro

tourism, gastro tourism, dark tourism, medical tourism, green tourism, grey tourism,

faith tourism; growth industries; reasons for growth; types of tourism that are

increasing in popularity; reasons for increase in popularity

Techniques for analysing trends: analysing and evaluating data (quantitative,

qualitative, primary and secondary); drawing conclusions; potential impacts of trends;

trend data sources

 

3 Understand how the travel and tourism sector responds to change

Response preparation: current situation; past examples; internal and external

business environments; PEST/SWOT; macro and micro environments; argument

based on use of data interpretation and analysis; potential ways forward;

improvements

Response to change: adapting and creating new products and services; marketing

plan (short or long term, mission statement, aims and objectives); marketing strategy;

marketing mix (product, price, promotion, place); product life cycle; brand

development; changes to business practices

4 Understand the impacts of change on the travel and tourism sector

 

 

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Impacts of change: on sector structure (mergers, acquisitions, liquidations, formation

of consortia); on businesses; on products and services; on employment levels

Consequences of failing to respond to change: reduced sales and profitability; profit

margins; change in attitudes (customers, suppliers, competitors); negative impact on

image of product/service and/or business

 

 

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Scheme of work/work plan

Accrediting Body: Pearson BTEC

Course: Pearson BTEC HND Travel& Tourism Management

Unit: 6 CONTEMPORARY ISSUES IN TRAVEL AND TOURISM

Wk Lecture Schedule Outcome of session Activity/seminar and

formative

assessment

Resources

1

 

 

AM  Introduction to the module

 Assessment modes

 Class discussion and assignment guidelines

 Introduction to contemporary tourism industry

– facts and figures

 Tourism markets – current trends and

tendencies

 Understand the module

content

 Understand the assessment

mode

AC 1.1 analyse issues

currently driving change in the

travel and tourism sector

 

1 hour Class

workshop or activity

 

PowerPoint

slides

PowerPoint

slides and

handouts

PM  Tourism and information technologies

 Low cost industry – airlines, cruises and

holidays

Addressing AC 1.1 1 hour Class

workshop or activity

PowerPoint

slides and

handouts

 

 

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2

AM  Tourism and the local economy

 Tourism and environment – current trends and

threats

 AC 1.2 analyse different

current issues using

appropriate methods and

resources

1 hour Class

workshop or activity

PowerPoint

slides and

handouts

PM

 

 Tourism and sustainability – a critical overview

 Contemporary tourism – growth and future

 Tourism development and emerging

destinations

 Appropriate research methods

 Addressing AC1.2 1 hour Class

workshop or activity

 

 

PowerPoint

slides and

handouts

3

 

 

AM  Key trends: in domestic and inbound tourism;

in UK outbound tourism; causes;

 AC 2.1 evaluate current trends

influencing change in the

travel and tourism sector

1 hour Class

workshop or activity

PowerPoint

slides and

handouts

PM  specialist/niche markets eg adventure tourism,

extreme/sports tourism, rural/agro tourism,

gastro tourism, dark tourism, medical tourism,

green tourism, grey tourism, faith tourism;

growth industries; reasons for growth; types of

tourism that are increasing in popularity;

reasons for increase in popularity

 AC 2.1 evaluate current

trends influencing change in

the travel and tourism sector

1 hour Class

workshop or activity

 

 

PowerPoint

slides and

handouts

 

 

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4

AM Techniques for analysing trends: analysing and

evaluating data (quantitative, qualitative,

primary and secondary); drawing conclusions;

potential impacts of trends; trend data sources

 2.2 analyse a current trend

using appropriate techniques

and resources

1 hour Class

workshop or activity

PowerPoint

slides and

handouts

PM Workshop addressing LO2

 

 Students to research a current

trend using appropriate

techniques and resources

2 hour Class

workshop or activity

 

5 AM Assignment draft of Task 1  Recap and Formative

feedback on LO1

Group discussion,

Question and answer.

Assignment

brief

PM Assignment draft of Task 2  Recap and Formative

feedback on LO2

Formative feedback Assignment

brief

6

 

AM  Response preparation: current situation; past

examples; internal and external business

environments; PEST/SWOT; macro and micro

environments; argument based on use of data

interpretation and analysis; potential ways

forward; improvements

 3.1 analyse how travel and

tourism businesses could

respond to change

 

 

PowerPoint

slides and

handouts

PM  Response to change: adapting and creating

new products and services; marketing plan

(short or long term, mission statement, aims

and objectives); marketing strategy; marketing

• 3.2 develop strategies on