Consider the opportunities and challenges of digital technology for a company of a particular industry (e.g., finance, auto, energy..)

Pick a particular industry (e.g., finance, auto, energy, retail, healthcare, education, hospitality, sport, charity, media, construction) and select a key organization in that industry.

Consider the opportunities and challenges of digital technology for this company in relation to TWO of the following areas of its activities – its relationships with customers; its operational efficiency; its workforce; its business model.