Conduct primary marketing research for the customer acceptance of a new product that has not been marketed to Singapore in the form of a questionnaire survey comprised of 15 to 20 items.

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Please see attached for the assignment question.
 
As for the format of the report, it will be the following:
 
1. Corporate and Product Profile (Background, product description and features)
 
2. Research Objective
 
3. Research Methodology
3.1 Research Design (With Fishbone Diagram Included) Fishbone Diagram will illustrate independent variables (fish bone ribs) and dependent variables (fish head)
Dependent Vairable will be:
An Investigation into Customer Acceptance of Common Good Green Household Cleaner in Singapore (I have attached a template)
3.2 Questionnaire design (Min 15 questions) (Questionnaire design based on indenpendent variables identified for 3.1) (I have attached a word document for some questions that can be used)
3.3 Sampling Plan (Method, Unit and Size)
3.4 Methods of Data Collection and Analysis
3.5 Limitations
 
4.Finding and Analysis
4.1 Uni-variate Statistical Analysis (1 frequency table/chart for each survey question with brief description) Frequency table can be bar or column or pie chart
4.2 Bi-variate Statistical Analysis (for some survey questions if possible)
 
5. Recommendations
5.1 Marketing Recommendations (4Ps)
5.2 Further Research Opportunities
 
6. References
 
The Company and Product for this assignment is Common Good Refillable Biodegradable Household Cleaners and the objective is an investigation into customer acceptance of Common Good Refillable Biodegradable Household Cleaners in Singapore market. Sample size will be 50. Survey results need not be true, it can be fake out.
 
Minimum 7 references, however references are only required for point 1 – 3, the rest can be self-answered.
 
Below is the link of the company for more details: http://www.commongoodandco.com/
 
Here are also some links for the info of the company:
http://www.theamericanedit.com/common-good/
http://www.metropolismag.com/Point-of-View/August-2013/The-Refill-Odyssey/
https://www.behance.net/gallery/19747315/Common-Good-Cleaners
http://fullinsight.com/blog/2013/12/y8jg6wtpepext27efjxbfhvcrjnfbo
 
The dateline will be 8 March 2015 (Singapore Timing)

 

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