competitive advantage 120 words

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SPECIFIC CIRCUMSTANCES OF STRUGGLE, COMPROMISE OR UNFULFILLED ASPIRATION IN CONSUMERS’ LIVES

(1)College students, Air travelers

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Carrying too much; causing stress, pain, discomfort to one’s shoulders and back

Solution?

(2)Raking leaves, picking them up

Can’t there be a source/tool for both?Solution?

(3)Technology leashes

Can’t keep track of everything you have?Worry you’re going to misplace your earbuds?Track them all via a tech leash.

Solution?

(4)Portable workout station

Combination skateboard, rowing machine, pilates exercise platform

YOUR ASSIGNMENT:

As a marketer, you must determine what need could be fulfilled with a brand extension of an existing product, or by creating a new product in an old category, or coming up with a new product in a new category, in which case, you will need to copyright this, and get it into production fast and enjoy the trappings of your new millionaire life.

But before you do that, you will need to come up with a marketing plan in terms of a) defining a niche market; b) identifying your target audience; c) developing the product so that it offers a competitive advantage over anything else in the marketplace; and then d) promoting it through some form of content marketing on your website via social media or other form of in-bound marketing (drawing people into your website via a blog, video, coupon, contest).

It is worth 50 points.

Answer by number – approximately 120 words total, plus image of your product, plus an example of your content marketing.

 

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