Competition and Market Creation

analyzed the industry in which RouteOne Apparel https://www.routeoneapparel.com/ operates, you will now turn to assessing the strengths and weaknesses of its strategic position.

1. Who are their competitors?
2. What criteria are you using to identify these firms?
3. How would you describe the relationship between RouteOne Apparel and the competitors that you have identified (for instance, startup v. incumbent; battle among equals; niche players competing in emerging market; other?)? Justify your description.
4. Do you see any strategic vulnerabilities in their market position?
5. If you were to start a competitor to RouteOne Apparel, how would you start? This is a deliberately open-ended framing of this question. To answer, think about competition broadly and how you would envision, position, and build an alternative to RouteOne Apparel.

Sample Solution

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