Compare and contrast these theories as they relate to child and adolescent development by identifying at least one commonality in the two theories and two major conceptual differences.
Jean Piaget is probably the most influential theorist in the cognitive development realm. His work has informed American educational practices since the early 1900s. Another key cognitive theorist in the realm is Lev Vygotsky. Interestingly, Vygotsky and Piaget were contemporaries (both were born in 1896), but for many years, Piaget’s theory dominated. The fact that Vygotsky died at age 37, while Piaget lived to be 84, might be part of that explanation. But Vygotsky’s ideas gained traction in the 1980s when educators began to question long held Piagetian ideas. Nevertheless, both theories are important to the study of cognitive development. In your initial post of 300 words minimum,
- Provide a brief overview of Piaget’s and Vygotsky’s child and adolescent cognitive developmental theories.
- Compare and contrast these theories as they relate to child and adolescent development by identifying at least one commonality in the two theories and two major conceptual differences.
- Determine which of the two theories you most support and provide a rationale for your choice.
- Briefly describe your business, your target audience, and the specific product you are selling online.
- Present the principle(s) of persuasion you would use to sell this product, and justify why the principle(s) you chose would be best for your ad and target consumers.
- Explain what you would emphasize about the product to appeal to online consumers with low ego involvement and what you would emphasize to attract consumers with high ego involvement. In your response, be sure to demonstrate your understanding of ego involvement and what makes each group of consumers different.
- Select the specific advertising ethics that you were most mindful of in creating your ad, and explain your thinking.
