Company analysis
Using your selected company, complete and submit the following components of the project by the end of the week:
Introduction
History & Overview of the Company
Section 1: Internal Situation Analysis
Internal Assessment & Analysis
Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, an overview of resource capabilities, etc.)
Description of products/service offerings
Value Chain Analysis of one key product
Overview of competitive strategy for one key product
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