Chrysler chose merger as a strategy in 1998 when it merged with Daimler, a German automobile manufacturer.

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1. Please consider the “Big 3” automobile companies in the US. Select one and identify at least one (each) Strength, Weakness, Opportunity and Threat. Please explain your thinking as to these choices. (100 Words)

 

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2. Chrysler chose merger as a strategy in 1998 when it merged with Daimler, a German automobile manufacturer. This merger was not successful. Why, in your view, did this merger fail? What were the top 3 concerns as you see it? (100 Words)

                                              

                                             Reference:

David, F. R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ:  Prentice Hall.

 

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