Today’s healthcare marketers are operating in an environment characterized by

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Question 1.1. (TCO 1) Today’s healthcare marketers are operating in an environment characterized by _____. (Points : 5)a limited role for healthcare consumersaccess to much better consumer datadeclining numbers of marketing expertsa focus on marketing directly to physiciansQuestion 2.2. (TCO 1) The consumer movement in healthcare has been driven by a number of factors, including _____. (Points : 5)the growth of the baby boom cohort as the dominant healthcare consumer groupthe growth of managed carelimited competition among healthcare organizationsthe homogenization of the population in terms of demographics, lifestyles, and health behaviorQuestion 3.3. (TCO 2) In the _____ stage of the healthcare consumer decision making process, the healthcare consumer begins to understand how the product/service addresses their health problem. (Points : 5)problem recognitioninitial awarenessknowledge awarenessalternative evaluationQuestion 4.4. (TCO 2) In ______ segmentation, the market is segmented by the extent of use of a particular service. (Points : 5)geographicpsychographicusagedemographicQuestion 5.5. (TCO 3) A _______ strategy aims to indicate to customers how the company differs from current or potential competitors. (Points : 5)positioningpreemptivebrand imagedistributionQuestion 6.6. (TCO 3) The _____ strategy in healthcare typically refers to the location where services are rendered. (Points : 5)productplacepromotionpriceQuestion 7.7. (TCO 4) In an effort to serve a segment of the population facing mobility issues, Southwest Health Center has developed a mobile health unit that is able to provide health screenings at a number of community sites. This represents a decision related to which element of the marketing mix? (Points : 5)Product strategyDistribution strategyPricing strategyPromotional strategyQuestion 8.8. (TCO 4) Using _____ marketing, a healthcare organization is able to work towards their goals of keeping customers happy, ensuring repeat business, and realizing the revenue potential of long-term relationships. (Points : 5)relationshipdirect-to-consumerinternalconciergeQuestion 9.9. (TCO 5) The Marketing Director of Mercy Hospital is considering a promotional technique that provides broach reach, low costs, and a short lead time. The best option would be (Points : 5)public relations.advertising.personal sales.direct marketing.Question 10.10. (TCO 5) The Marketing Director of Mercy Hospital is exploring a variety of media choices for an upcoming advertising campaign. Using _____, the marketer is able to attain frequent exposure at a low unit cost, yet it has a short shelf life. (Points : 5)television advertisingradio advertisingnewspaper advertisingInternet advertising

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Health insurance began in the early part of the twentieth century as a means to protect an organization’s assets either its financial assets or its manpower. Since the early days health insurance evolved into a system of managed care in order to control issues such as overutilization skyrocketing costs limited restrictions and low-quality care.Using the South University Online library or the Internet search for articles on health insurance and managed care. Based on your research summarize your findings and answer the following questions:Examine the main events in the history of health insurance from the mid-twentieth century to the present. Explain how these events led up to the evolution of managed care organizations.Evaluate the purpose of health care insurance in the early days.Evaluate the evolution of health insurance and managed care. What is the relationship between the two and how has managed care risen to prominence in today’s health care market?Explain how the perspective of health insurance has or hasn’t changed in today’s managed care environment.Analyze the public policy and market forces leading to the growth of managed care.Analyze the current trends in managed care and its future in the context of health care reforms.Based on your understanding create a 4- to 5-page Microsoft Word document that includes the answers to the above questions.Support your responses with examples.Cite any sources in APA format.

Discuss the PRECEDE-PROCEED model and its value in the health assessment

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Unit outcomes addressed in this Assignment:

Design a health assessment on a particular health issue/concern in your.
Discuss the PRECEDE-PROCEED model and its value in the health assessment.
Discuss the phrase “picking your battles” and its relevance in prioritizing in assessing community.
Discuss the three basic components of any health program planning.
Assess findings of health assessments that can be used to plan community health interventions and influence policy making regarding.

Course outcomes addressed in this Assignment:
HA560-3: Design a community health assessment using epidemiological principles and basic research methods.
HA560-4: Evaluate community health data.
Instructions:
There are a great number of resources on the Internet that provide reliable examples of health assessments. It is recommended that you find one public site within your own State/county and you can carry this data over to the Unit 8 assignment. Go to the public link chosen and choose a health issue (i.e. Children with Special Health Care Needs). Review the data and evaluate it. Report your findings in a thorough, well-organized manner. For example, if you live in Los Angeles county, California, this link is an option for you – http://www.publichealth.lacounty.gov/ha/HA_ALPHA_REPORTS.htm
Ask yourself these questions as you gather your data:

What can you assume from this health assessment? Take into consideration the population demographics used in Unit 4.
What information contained in the report could help you in planning interventions in community health?
What information could be used in public policy planning?

Format your paper consistent with APA 6th guidelines. Be sure to list your sources of information at the end of your assignment. You should have at least 3 sources.
Assignment  should be 3-5 pages long.
PLAGIARISM IS HIGHLY UNACCEPTABLE!

What area or areas of development does the product, diet, or service claim to enhance?

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Consider the following: Many products, diets, and services are marketed to parents as beneficial to infant or toddler development. In order to increase sales to parents and caretakers, some companies use marketing strategies that make exaggerated, unfounded, or unrealistic claims about the effects of their product(s) on child development.
Select one claim that you suspect to be exaggerated or false (your research may in fact show the claim has validity). Describe in detail what the advertised product, diet, or service is supposed to do. Some examples include:

Educational videos related to language development
Effects of classical music on cognitive development
Benefits of soy diet or organic food diet on physical and cognitive development
Service promising to teach your 18-month-old how to read
Any other claim made by a manufacturer or service provider, aimed at enhancing infant or toddler development

Write a 1,050- to 1,400-word paper addressing the following:

What area or areas of development does the product, diet, or service claim to enhance?
Use the University Library to investigate the claim. What does the published literature say about the issue you are investigating? What does the research reveal about how to promote healthy development in this area? What does this reveal about the necessity and actual benefits of the product, diet, or service?
Is there any evidence to support the claim? Why or why not?
Imagine that a licensed psychologist in your state publically endorsed a product with no empirical evidence supporting its claims.  It was later discovered that the psychologist was receiving a percentage of money from the sale of the product to parents.  Is this a violation of the APA Code of Ethics?  Explain.  Be sure to cite the appropriate section or sections of the Code in your response.

Investigate the claim using your textbook and a minimum of four additional scholarly sources (such as peer reviewed journal articles).
Format your paper consistent with APA guidelines.
Note: You may not find a peer-reviewed journal article on a specific product, diet, or service. However, you will most likely be able to find peer-reviewed journal articles on the general issue that you are investigating. For example, if you are investigating educational videos that claim that cognitive skills in infancy are enhanced by using a particular approach or method, you can then review and evaluate studies that focus on enhancing cognitive skills in infancy. Review the evidence for and against the use of specific techniques and summarize your findings.