Marketing and the Health Care System

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Question description

Assignment 1: Marketing and the Health Care System

Due Week 4 and worth 300 points

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

  1. Determine the direct impact of marketing for the health care provider you selected.
  2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
  3. Outline a marketing strategy for the health care provider you selected.
  4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
  5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Describe the health care system and the role of marketing.
  • Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
  • Use technology and information resources to research issues in health services marketing.
  • Write clearly and concisely about health services marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.

Click here to view the grading rubric.

Managing Risks for Nurses in Hospitals

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Question description

Mini Essay Questions about Managing Risks for Nurses in Hospitals

Reply to each question with a paragraph of 300+ words. All references should be in APA format.

  • Review your hospital’s organization’s risk management policies as they relate to the Americans With Disabilities Act (ADA) and workers’ compensation. Describe the (a) process for reporting an incident. If there is no existing policy, explain the steps in developing and obtaining for a policy within either your organization or a typical health care organization. Support your analysis with a minimum of one peer-reviewed reference.
  • Review your organization’s risk management policies (or those for a typical health care organization) as they relate to the Americans With Disabilities Act (ADA) and workers’ compensation. Describe the (a) process for reporting an incident. If there is no existing policy, explain the steps in developing and obtaining for a policy within either your organization or a typical health care organization. Support your analysis with a minimum of one peer-reviewed reference.
  • The Patient Self-Determination Act (PSDA) was implemented to allow patients to state “Do Not Resuscitate” (DNS), or to assign a surrogate decision maker in the event the individual is unable to make the decision. What relationship does an ethics committee have in enforcing the advance directives of the patients in their care? Support your analysis with a minimum of one peer-reviewed article.
  • The Center for Medicare and Medicaid Services (CMS) publishes a list of health care-acquired conditions (HACs). What actions has your health care organization (or health care organizations in general) implemented to manage or prevent these “never events” from happening within their health care facilities? Support your response with a minimum two peer-reviewed articles.
  • The Joint Commission National Patient Safety Goals (NPSGs) address patient safety issues within health care organizations. First, review the current NSPGs at http://www.jointcommission.org/standards_information/npsgs.aspx. Next, determine three patient safety issues that are being addressed by your health care organization (or health care organizations in general). Lastly, identify the actions the organization is taking, or identify three action-item issues to be addressed by health care organizations in general. What actions should the health care organization take regarding each of these NPSGs, and why? What goals do they need to achieve? Support your responses with a minimum of two peer-reviewed references. (slides attached)
  • The Occupational Safety and Health Administration (OSHA), the Centers for Medicaid and Medicare Services (CMS), and The Joint Commission (TJC) require that health care organizations maintain risk management programs to address infection control. Detail three measures that your health care organization (or any health care organization) needs to address in the delivery of safe health care services. (Example: Placing hand washing devices at all of the public entrances of the health care facility). Support your response with a minimum of two peer-reviewed references.
  • Health care organizations continually face challenges from various regulatory and government agencies, and are also bound by Managed Care Organization (MCO) standards. View the video “College of Nursing and Health Care Professions: Do we know what our future is?” for insight into the challenges of health care reform. http://lc.gcumedia.com/zwebassets/courseMaterialPages/nur508_healthcare-reform-video-series-v1.1.php. Based on the video, describe, with rationale, two key factors that you feel will need to be addressed by future health care workers and health care leaders. (Note: you can download slides from this video within the media piece itself for ease of review in developing your response). Additionally, what role does adherence to MCO standards play in your future health care vision?
  • The Patient Protection and Affordable Care Act (PPACA) of 2010 (section titled “Subtitle D”) identifies requirements relating to provider compliance with fraud, waste, and abuse laws. Identify three measures that your health care organization ((or health care organizations in general) has initiated, or could initiate, to comply with these measures. Support your analysis with a minimum of two peer-reviewed articles.

contrast public and private health care structures

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Question description

Please note the following is everything you need to do this assignment. It must be in APA Format 6th edition with a conclusion section at the end as well as references.

There continues to be much debate over the structure of health care organizations. Advocates of both public and private structures are quite vocal in attempting to persuade the general public to adopt their views. Proponents of public health care structures claim the public structure will make health care universally accessible while proponents of private structures assert that quality of care can only be achieved via a private structure. In this assignment, you will contrast public and private health care structures, analyze the current viability and future sustainability of each structure, and provide a rationale for which structure you believe is optimal.

General Requirements:

Use the following information to ensure successful completion of the assignment:

  • Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
  • Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
  • This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
  • You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

Directions:

Write a paper of 1,000-1,250 words in which you contrast public and private health care structures. Include the following in your paper:

  1. A contrast of public and private structures with regard to population served, decision-making processes, financial practices, and ethical considerations relating to quality of care and patient safety.
  2. An analysis of current viability and future sustainability of each structure.
  3. A rationale for selecting one structure as optimal.

Discuss the role of the US federal government and its agencies and departments in contrast to that of local and state public health agencies in preparing for and responding to public health emergencies

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Question description

Question 1. Discuss how a 500 bed teaching hospital might be affected by Two of the Ten Essential Health Services as outlined on pages 75-76 of our text.

Question 2. As a CEO of a small community hospital, discuss how you would handle a large mass casualty event in your community. How would you ensure that quality of care would be maintained for all patients in your hospital that are not connected to the mass casualty event?

Question 3. Analyze the measures your state and local community have in place to prepare hospitals for two (2) different types of threats to public health. Question whether the design of these measures allows for the sufficient protection of the population in the face of an imminent threat. Justify your response

Question 4. Discuss the role of the US federal government and its agencies and departments in contrast to that of local and state public health agencies in preparing for and responding to public health emergencies.

Question 5. Discuss how you think the USA health care system will look in the year 2030 in terms of technology, health outcomes, health insurance and other aspects that you have learned in this course.