Discuss your understanding of the media effects of the campaign

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You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference. This analysis will form the Key Assignment for this course.

As your final project (Key Assignment), you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda using a psychosocial perspective and media research, social influence, persuasion, and attitude change on society. You will also examine how your own behaviors are influenced by popular media and mass communication.

For this week’s assignment, you will write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:

Discuss your understanding of the media effects of the campaign, and include information on the following:

Micro-level effects: How does the campaign affect individuals?

Macro-level effects: How does the campaign affect groups or communities?

Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.

Include any media research and available data that are specifically related to your product and the advertising campaign

How do the 3rd grade boys’ weight in Principal Ben’s school compare to the national average

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Question 1.1. How do the 3rd grade boys’ weight in Principal Ben’s school compare to the national average (mean weight = 90, sd =15)? Provide the IV, DV, and best method of analysis. (Points : 6) Question 2.2. Are the student final exam scores in classroom A significantly different than the average of classroom B, 80%? Provide the IV, DV, and best method of analysis. (Points : 6)  Question 3.3. Is there a significant difference in the mean height between the Eastern and Western Conference National Basketball League players? Provide the IV, DV, and best method of analysis. (Points : 6)  Question 4.4. Is there a significant difference in depression symptoms measured before and after attending a 10-week group therapy program? Provide the IV, DV, and best method of analysis. (Points : 6) Question 5.5. It took 10 minutes and 5 seconds for Hal to run a mile last week when it was sunny but windy. Hal wants to compare his time to his friend’s running time of 9 minutes and 45 seconds, completed in perfect conditions. The day Hal ran, the mean time was 10 minutes and 50 seconds with a standard deviation of 15 seconds. The day his friend ran, the mean time was 10 minutes and 10 seconds with a standard deviation of 10 seconds. Who had the higher percentile score? Provide the IV, DV, and best method of analysis. (Points : 6) Question 6.6. Are graduate students in psychology getting significantly less sleep than the recommended 8 hours? Provide the IV, DV, and best method of analysis. (Points : 6) Question 7.7. Is there a significant difference between first year post college incomes of graduates from public versus private institutions? Provide the IV, DV, and best method of analysis. (Points : 6) Question 8.8. Did student SAT scores increase significantly after attending a SAT prep course? Provide the IV, DV, and best method of analysis. (Points : 6) Question 9.9. The GRE Verbal section mean = 500 and standard deviation = 113; Math section mean = 525 and standard deviation = 135. Sam scored 600 on Verbal and 680 on Math: Which GRE section did Sam do best on when comparing to others who took the same test? Provide the IV, DV, and best method of analysis. (Points : 6)  Question 10.10. Are the children in Archie Elementary School who are targeted as needing remedial reading classes watching significantly more than the recommended maximum of 10 hours of television weekly? Provide the IV, DV, and best method of analysis. (Points : 6)

Why would an approach based on monocultural psychology be considered limiting when attempting to deal with a more diverse population?

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According to statistics, by the year 2050, 50% of the U.S. population is expected to consist of ethnic minorities. As the United States continues to move toward an increasingly pluralistic society, cultural nuances and differentiation must be acknowledged in the application and practice of forensic psychology. In Chapter 10 of the Bartol & Bartol (2015) text, the issues pertaining to multiculturalism are discussed.

As you examine the many issues pertinent to a pluralistic society, answer the following questions in your post:

  • Why would an approach based on monocultural psychology be considered limiting when attempting to deal with a more diverse population?
  • What obstacles could be in existence that could potentially prevent or discourage an immigrant from seeking assistance from social services or mental health facilities?
  • Of the current ethnic groups existing within the U.S., which population has been identified as being the most diverse and challenging for those within the mental health community?

Discriminate processes and issues related to clients of various ethnic & cultural origins

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Read Chapter 16-17 of Culturally Alert Counseling. Read Chapters 13-14 of Social Justice Counseling. Read Chapters 16 & 17 in Case Studies in Multicultural Counseling and Therapy.

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Assignment 18

Complete and Submit Chapter Response Paper III: The goal for this assignment is to develop sign posts for your future practice. The text, “Culturally Alert Counseling,” presents information and research specific to culture, diversity, gender, social class, disabilities, etc. “Case Studies in Multicultural Counseling and Therapy” provides corresponding case studies and analysis. “Social Justice Counseling looks at prejudices and injustice that some cultures face. All 3 texts are to be used in your chapter response paper.

For this Chapter Response paper choose any three (3) specific cultures from Chapters 14 through 17 in “Culturally Alert Counseling,” (for example, for example, “Gender & Sex”, ”Gay, Homosexual, Transgendered” “Religion & Spiritualities”, “Disabilities”, etc.)*, integrating the case study analysis provided in “Case Studies in Multicultural Counseling and Therapy” and relevant Social Justice Counseling issues to support your discussions.

For each of the three (3) cultures you choose, you must provide the following: In light of the culture you bring to life, in your interactions with each culture described in the texts, what will you especially want to keep in mind in your interface with each so that you honor them and yourself and work effectively with them as a therapist, a colleague, a social acquaintance, a partner, a neighbor? What will be especially easy and fun and what could be challenging, knowing who you are? These responses will be entirely unique to you and your cultural framework.

These responses should be approximately – Total 3-4 pages in length for each of the 3 cultures you choose. Total assignment should be between 9-12 pages PLUS title and reference page. If a culture you want to know more about is not covered in the texts you are encouraged to expand your education to meet your needs. You may even substitute one cultural group in the texts by researching any other culture you are not likely to encounter. Please thoroughly integrate the information from the course text. All assignments MUST be typed, double-spaced, and must be written at graduate level English. Be sure to properly cite your references and include a reference page per APA format.

Please note: “Culturally Alert Counseling” and Case Studies in Multicultural Counseling and Therapy are both edited texts. Please review APA referencing on how to cite an edited text and how to list an edited text in the Reference List.

Assignment Outcomes

Analyze your own cultural background

Compare and contrast research and practices relevant to helping people from culturally diverse backgrounds

Discriminate processes and issues related to clients of various ethnic & cultural origins

Formulate patterns of racial and ethnic adaptation

Demonstrate ethical behavior in regard to emerging relevant technologies applicable to psychology