Explain what each ratio and piece of financial data means and explain the trends in each; are they increasing or decreasing and is this trend positive or negative for the firm and why?

In a comprehensive summary of your firm, provide the following financial information for your firm for the last two years.
• Revenue
• Net Income
• Profitability Ratios
o Gross Profit Margin
o Net Profit Margin
o Return on Assets
• Liquidity Ratios
o Current Ratio
• Market Ratios
o Earnings per Share
o Price to Earnings Ratio
• Debt measures
o Debt to Asset Ratio
• Explain what each ratio and piece of financial data means and explain the trends in each; are they increasing or decreasing and is this trend positive or negative for the firm and why?
• Using the information from IP4, summarize an explanation of the Sustainable Growth Rate for your firm and what it means for your company (do NOT copy and paste the information from IP4! This is not what the assignment requires)
• Using the financial data, summarize and reflect on the future financial health of your firm.

How do marketing and personnel help a company carry out its strategic plan?

Planning and setting goals are an important part of any company. Having a clear Mission and Vision help to set those plans and goals.
• In your own words define what a strategic plan is.
• What are the components of a strategic plan?
• How do marketing and personnel help a company carry out its strategic plan?
• How is analysis done to determine whether an agency’s strategic plan is meeting its goals?
• If you are a new administrator/manager of a home health agency, what would you change or address first if you feel the agency’s strategic plan is not meeting its objectives?
• Draw a conclusion on the importance of an agency having a strategic plan that works
Your analysis should be at least 1 page in length (500 words). Use APA formatting to cite your sources. If you are able to get a strategic plan from a Home Health Agency.

How would recent governmental legislation affect your organization’s strategy of providing continued healthcare benefits to its employees?

Case Study Research as I am currently working on it but some aspects are not clear enough for me. Below all the information pertaining to the case:
Developing a Case Study
Overview:
Students will be provided with a focus area from which to construct their case study. The case study will represent an empirical inquiry investigating a significant contemporary issue in the business sector. As a summative project in your MBA program, it is expected that you will draw from the skills and competencies developed throughout your MBA program course – STRATEGIC MANAGEMENT.
Prepare your case study as if you were a senior executive of the corporation preparing a document for review by the organization’s Board of Directors.Therefore, the quality of your presentation should be of a caliber appropriate for this audience.
Case Study Theme and Volume:
Healthcare Cost Containment. Anticipated volume: about 4,000 words.
Format:
The assignment needs to be double spaced with a 12 pt. font.
Sub-titles need to be italicized (on a separate line) reflecting the subject being discussed and used appropriately throughout the paper.
The first line of a paragraph needs to be indented five spaces.
All sources used outside of the text should be scholarly articles or solid dependable non-scholarly sources.
Use Endnotes (Author, Date) followed by a period to properly cite all information.
Include a reference page, listing all sources used (in alphabetical order) in proper APA* format.
Topical Areas for Student-Written Case Studies:
Healthcare Cost Containment
The political environment specific to healthcare continues to be unstable. However, recent legislation has specified some employer-based requirements for the provision of healthcare to employees. In addition, as the demographics workforce changes so does the use pattern for employer-sponsored healthcare coverage. This increased utilization effects rate structure for a company. How would recent governmental legislation affect your organization’s strategy of providing continued healthcare benefits to its employees?
Your Organization:
The Environmental Working Group (EWG)

What is zero-based budgeting?

Purpose: Why is The Coca-Cola Company using zero-based budgeting?
In recent years, The Coca-Cola Company (KO) is facing decreased global demand for its soft drinks due to customer health concerns about the sugary drinks. It has responded to decreased demand with a variety of ways, including cost cutting measures.(Trivia: Coke sells Coca-Cola in every country in the world except for Cuba and North Korea.)
In January 2015, Mike Esterl of the Wall Street Journal reported that Coke is using zero-based budgeting throughout its organization. In addition, Coke is standardizing operations across its business units. It expects to complete the cost-cutting by 2019.

1. What is zero-based budgeting?
2. Why might Coca-Cola want to use zero-based budgeting?
3. Do you expect that managers at Coca-Cola would embrace zero-based budgeting? Why or why not?