Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.

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◦Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to be a social venture.
b. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
◦Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce.
c. Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.
d. Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.

Create a 150-250-word tri-fold brochure for the families of children in the chosen age group.

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Create a 150-250-word tri-fold brochure for the families of children in the chosen age group. Be creative and include the following:

Importance of good nutrition for healthy young children;
Consequences of poor nutrition;
3-5 examples of healthy snacks and meals;
2-4 activities designed to teach children proper nutrition;
Two community-sponsored resources for nutritional programs; and
Five online resources about early childhood nutrition
Include citations within the brochure, and a reference section on the back page.
Use 3-5 scholarly resources.

What are the biophysical, psychological, sociocultural, behavioral and health system factors operating in this situation?

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1. Read the scenario below.
2. Respond to the questions in full sentences. Be sure to use standard English grammar and spelling
a. What are the biophysical, psychological, sociocultural, behavioral and health system factors operating in this situation?
b. What actions would you take to provide more sensitive and effective care for women who are lesbian, bisexual, or transgender?
c. Describe the major health concerns of this woman and what role the community health nurse might play in this situation?
Scenario:
Betty is 45 years old, self-employed, divorced three times, and mother of three boys and one daughter. Two years ago, her last husband died of lung cancer at age 54.
She was referred to the local clinic because she has been feeling depressed. During the interview, Betty informs the community health nurse that she is tired of living the old way, and she is now involved with a woman and considers herself a lesbian. She admits that she has been sexually involved with both men and women during the past three years. She indicates that she is afraid she might have cancer because her mother died of breast cancer five years ago at the age of 67. She does not have health insurance. Betty stated that she is embarrassed to get a pap smear because she heard that to gay women do not need get a pap smear since they are not having “real sex” vaginally.

Discuss the importance of utilizing integrated marketing communications within an organization.

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A – 3 pages total

Using the Internet, research the Royal Dutch Shell company to compile a SWOT analysis.

1 page – Create a visual chart using Exhibit 1.1 on page 6 (Sample SWOT Analysis Framework and Representative Examples) in your textbook as a format guideline for submission. The SWOT analysis needs to include all four elements including the strengths, weaknesses, opportunities, and threats. A minimum of five selected internal factors (finance and management must be two of the five) and five selected external factors as demonstrated in Exhibit 1.1.

2 pages – Evaluate the chart to determine current and suggest future overall strategies based upon the organization’s business, mission, and goals.

References must include your textbook plus a minimum of one additional credible reference (not wikipedia).

B – 2 pages total

For this assignment, read the case study, “Dr. Pepper Snapple Group, Inc.-Energy Beverages,” beginning on page 91 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

What would be the challenges associated with Dr. Pepper Snapple Group, Inc. extending their product offering to include an energy beverage?

Analyze the energy beverage market extending your research beyond the textbook. Is this a growing market? Contrast the domestic and global markets.

Explain how the determined pricing strategy would have a significant impact on profitability. Include discussion on retail pricing, expected unit volume, and margins.

Take on the role of marketing manager at Dr. Pepper. Identify several alternatives to overcome these challenges. Looking at these possible alternatives, which would you select and why?

For this assignment, read the case studies on pages 192-209 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

To what degree does the product align with the current trend of healthy living? How does the family life cycle work into the discussion?

What is involved with successful branding? Explain how solid brand management and positioning would impact this product.

Based upon your assessment, has Frito Lay identified the most appropriate target market? Include your rationale. Would you suggest an alternative or additional target market?

Are the Sun Chips multi-grain snacks a sustainable new product addition to the Frito-Lay product line? Think about whether it aligns with Frito Lay’s overall product-marketing strategies. Include some level of discussion on the competition and industry.

References must include your textbook plus a minimum of one additional credible reference (not wikipedia).

D – 2 pages total

For this assignment, read the case study, “Astor Lodge & Suites, Inc.,” on page 324 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

Discuss the importance of utilizing integrated marketing communications within an organization.

Evaluate the effectiveness of Astor Lodge’s IMC program including areas where they are doing well and areas

they need to develop.

Based upon the provided hotel segmentation and profile, is Astor Lodge positioning and branding themselves

attractively? What might they consider to increase their brand equity?