Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.

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Read the case study titled “Missed Opportunities”, located in the online course shell.

Write a four to six (4-6) page paper in which you:
1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
3. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
4. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Reviewing the initial complaint: What are the items you should look for in a compliant to determine validity?

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You are a corporate compliance officer for a hospital. You are also a feature writer for The Medical Reporter, an online health magazine. The editor asks you to write an 8-10 page feature story about the steps you should take when fraud and abuse cases are reported to a facility. This is very timely as you recently received a call on your “hotline” regarding a potential fraud and abuse issue. The caller indicated that Dr. Greedy was billing for services that had not been provided. You are in danger of losing reimbursement for Medicare and Medicaid programs if this behavior is not stopped. Your feature should address the ethical and moral components that healthcare providers and healthcare facilities face with fraud and abuse issues. Your research should include the following aspects:
1. How to conduct an investigation. It should include the following elements:
1. Reviewing the initial complaint: What are the items you should look for in a compliant to determine validity?
2. Notifying the appropriate upper management of the complaint unless they are implicated in the complaint: What are the steps to take to determine who is involved?
3. Obtaining additional information as necessary and developing a plan for the investigation: What other items are important to the investigation?
4. Conducting interviews with staff, residents and/or management: Delineate the types of questions to ask in the interview.
5. Determining if the allegations are substantiated or unsubstantiated: Identify criteria to determine if substantiated or unsubstantiated.
2. How to develop a correction action plan. The plan may suggest:
1. A recommendation for a subsequent audit or follow-up to the complaint and determination of when this is necessary.
2. A recommendation to refund any overpayments to federal government, insurance company or individual payer and when that may be the best course of action.
Assignment 1 Grading CriteriaMaximum PointsDiscussed the process for reviewing the initial healthcare fraud and abuse complaint and the items to look for to determine validity.
-Explained the steps to take to determine who is involved in the complaint.32Discussed how to obtain additional information to develop a plan for the investigation and the items, which would be important to the investigation.-
-Explained how to conduct interviews with staff, residents and/or management and the types of questions to ask in the interview.-
-32Identified the criteria to determine if the allegations are substantiated or unsubstantiated.32Explained how to determine when a recommendation for a subsequent audit or follow-up to the complaint is necessary.
-Discussed the best course of action when a recommendation to refund any overpayments to federal government, insurance company or individual payer is warranted.

Write a 1,200-1,500 word analysis of “Case Study: Healing and Autonomy.”

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Write a 1,200-1,500 word analysis of “Case Study: Healing and Autonomy.” In light of the readings, be sure to address the following questions:

1. Under the Christian narrative and Christian vision, what sorts of issues are most pressing in this case study?
2. Should the physician allow Mike to continue making decisions that seem to him to be irrational and harmful to James?
3. According to the Christian narrative and the discussion of the issues of treatment refusal, patient autonomy, and organ donation in the topic readings, how might one analyze this case?
4. According to the topic readings and lecture, how ought the Christian think about sickness and health? What should Mike as a Christian do? How should he reason about trusting God and treating James?

Prepare a professional report (1,250-1,500 words) as if you are the informatics director of a 300-bed facility and the chief operating officer (COO) has given you the following directives:

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Search the websites of professional health care informatics organizations, such as the American Health Information Management Association (AHIMA), American Medical Informatics Association (AMIA), and the Healthcare Information and Management Systems Society (HIMSS). Useful periodicals include:
Health Data Management
Health Management Technology
Healthcare Informatics
Healthcare IT News
Locate a case study that discusses how a health care organization solved a communication problem with a hardware solution while maintaining existing software.
Prepare a professional report (1,250-1,500 words) as if you are the informatics director of a 300-bed facility and the chief operating officer (COO) has given you the following directives:
Improve communication and coordination between admitting, laboratory, pharmacy, and clinicians to increase throughput; assume that each department has its own system currently in place.
Propose a solution that maintains existing software in each department and is supported by the HL7 initiatives.
In addition, define your focus and select a hardware solution; it may consist of a phased approach or an approach that directs attention only to one of the groups, or it may involve all of the aforementioned departments.
Provide a solution; emphasize interoperability.
Discuss how HL7 will improve communication and coordination between the departments.
Address the challenges of incorporating interoperability mandates from the Office of the National Coordinator.
Consider the challenges of an environment that is best of breed and the desire to move to a standard EHR across a health care enterprise.
Your solution may not implement new EHR software, but must provide a hardware solution to increase throughput.