write a brief paragraph on the responsibilities a Web site operator has to protect children’s privacy and safety online and how that relates to dilemma.

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Eye on u operates a Web filter service for public schools and libraries to protect students from inappropriate material on the Internet. Like the industry as a whole, the company’s market share has been stagnant for the past two years. Looking for new sources of revenue, the company is considering selling the data it has collected about student surfing habits to marketers trying to learn more about students’ behavior on the Web. The data are anonymous, but privacy advocates are concerned about the precedent of selling information about children to marketers. Questions 1. What should do? Should it protect the student’s data, or should it take the opportunity to create new revenues? 2. Visit the COPPA site dedicated to distributing information about the Children’s Online Privacy Protection Act at http://www.coppa.org/comply.htm. Then write a brief paragraph on the responsibilities a Web site operator has to protect children’s privacy and safety online and how that relates to dilemma.

 

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How would you classify these opportunities McDonald’s pursued?

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How would you classify these opportunities McDonald’s pursued?
A) Adding breakfasts
B) Locations in office buildings
C) Locations in schools
D) Adding salads to the menu
E) Adding pizza to the menu
F) Opening up seafood restaurants to compete against Red Lobster
G) Opening up stores in China & Germany

 

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Provide legal justification for your decision, and use the IRAC formula.

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Tom owned a computer business. Sue was a friend of Tom’s and visited him onJuly 1, 2013; they each consumed 10 beers. Sue offered to sell Tom 10 computers for$50,000. Sue said that Tom nodded his head after she made that offer. Sue also agreed toplace some illegal software on Tom’s computer for $10,000.Tom told Sue that he had a problem with his computer hardware. Sue worked on theproblem for six weeks—without telling Tom— and had the hardware working perfectlyagain. Sue stated that Tom offered to pay for a new house for her if she quit her job.As a result, she quit her job, sold her house, and put her belongings in a van, so she couldmove into the new house.After Tom recovered from his hangover, he refused to pay $50,000 for the computers andrefused to pay for the illegal software. He also refused to pay for the hardware repairs andthe new house. His ex-friend Sue files a lawsuit.What will Sue argue? What will Tom argue? How will the court rule in this case?Provide legal justification for your decision, and use the IRAC formula.

 

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Describe each of the six principals of Entrepreneurial Marketing and give an example of how you would use it with your business.

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Case link: http://valleywag.gawker.com/leaked-ubers-internal-revenue-and-ride-request-number-1475924182
1. Based on your analysis of Uber’s ‘Leaked Memo’ and making additional assumptions as needed, how much should Uber spend on customer acquisition (per customer)? Explain your reasoning.
2. Describe each of the six principals of Entrepreneurial Marketing and give an example of how you would use it with your business.

 

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