Describe all of the segmentation variables that your three choices used to target their customers. How are they different from each other?

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TYPE: INDIVIDUAL …. NOT GROUP
DUE DATE : The week of Nov 24, 2014 during class
QUALITY OF WORK: YOU MUST MAKE A SERIOUS EFFORT AND EXPLAIN IN DETAIL YOUR THOUGHT PROCESS AND REASONING. DO NOT TURN IN A PAPER THAT ONLY DISCUSSES EACH TOPIC WITH A SINGLE SENTENCE OR TWO. THIS IS A GOLDEN OPPORTUNITY TO POSITIVELY AFFECT YOUR GRADE…..
PROJECT SPECIFICS:
– Choose a product, service, or business in the industry of your choice. Make sure that there are at least two other similar (but with different target audiences ) products, services, or businesses in the same industry, so that you can compare the three. Examples: Theme Parks featuring Disneyland, Knotts Berry Farm, and Six Flags Magic Mountain or…. three magazines like Cat Fancy, Fortune, and Seventeen … or….car models like Tercel, an Xterra, and a Ferrari ….or…..food places like Jack-in-the-Box, Denny’s and Outback Steakhouse …. You get the idea???? Make up your own three.
– Discuss, in as much detail as necessary, the following topics:
1. Pick any product on earth that has ‘multiple’ segments and explain how you would attempt to position your product to appeal to all of those segments….remember in class we discussed “Lean Cuisine” frozen entrees and how some people buy them for nutrition, some for taste, some for variety, some for price, etc….. Use your own example.
2.   Describe all of the segmentation variables that your three choices used to target their customers. How are they different from each other? (Geographic, Demographic, Psychographic, and Benefits Sought). A chart that supplements your discussion is necessary. This will be a long answer.
3.  Discuss the Marketing Mix for all three products. ( Four P’s ) . Compare all three in detail …Make a chart of the four P’s… I expect this section to be quite extensive …. ( Long discussion and chart )
4.   Visit the web sites for all three competitors. Give a synopsis of your findings and thoughts. Are they user friendly sites? 

Pyruvate dehydrogenase complex (PDHC) deficiency

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Case 1
Pyruvate dehydrogenase complex (PDHC) deficiency
This is a fairly rare genetic disorder. The enzyme that converts pyruvate to acetyl CoA is deficient. How will cell respiration be affected? What symptoms will be observed?
For more information, perform an Internet search using “pyruvate dehydrogenase complex (PDHC) deficiency” as the search terms.
Case 2
Mitochondrial cytochrome b deficiency
Cytochrome b is part of the electron transport chain in mitochondria. In this rare genetic disorder, only the mitochondria in the muscle are affected. Very early in their embryonic development, a mutation occurred in the
cytochrome b gene in a cell destined to produce their muscles. How will cell respiration be affected? What
symptoms will be observed? What will be observed during mild exercise? For more information, perform an Internet search using “mitochondrial cytochrome b deficiency” as the search terms
Case 3 Thiamine deficiency
Thiamine (vitamin B1) is an important cofactor in one of the reactions in the Krebs cycle, and also the reaction that converts pyruvate to acetyl CoA. It is normally found in
the diet in yeast, pork, legumes, cereal grains, rice. It may become deficient during malnutrition or conditions that
cause malnutrition such as alcoholism, HIV, and anorexia nervosa. How will cell respiration be affected? What symptoms will be observed? For more information, perform an Internet search using “thiamine deficiency” as
the search terms.
Case 4 Electron transport chain inhibitors such as rotenone, antimycin, cyanide
These inhibitors block one of the steps in the electron transport system. How will cell respiration be affected? What symptoms
will be observed? For more information, perform an Internet search using “rotenone, antimycin, and cyanide” as search terms.

Nutritional Foods reports merchandise inventory

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Nutritional Foods reports merchandise inventory at the lower of the cost or market. Prior to releasing its financial statements for the year ended March
31,2015, Nutritional’s preliminary income statement, before the year end adjustments is as follows:

Sales revenue $121000

Cost of goods sold $49000

Gross Profit $72000

Nutritional has determined that the current replacement cost of ending merchandise inventory is $16000. Cost is $21000.

1. Journalize the adjusting entry for merchandise inventory, if any is required.

2. Prepare a revised partial income statement to show how Nutritional Foods should report sales, cost of goods sold, and gross profit.

Explain the definitions of substitutes and complements and how these affect the chocolate companies such as Nestle and Cadbury‘s.

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South Africa’s great chocolate rivalries
The South African chocolate market is valued at more than R3-billion, and growing at an estimated 3% per annum.
All of Cadbury’s moulded brands (slabs) are manufactured at the Port Elizabeth plant, namely, Dairy Milk, Top Deck, Wholenut, Mint Crisp and Fruit & Nut. Some of the biggest brands in South Africa have also been created here, including top market performers Lunch Bar and PS, as well as Tempo, Question and Astros.
Due to the aggressive growth in the market and demand for Cadbury products, the chocolate manufacturer continues to invest significantly in its Nelson Mandela Bay manufacturing plant.
Nestlé
Nestlé, the world’s largest food and beverage firm, was registered as a company in South Africa in 1916 – with its first factory being established in East London 44 years after its first products arrived in the country in 1872.
Nestlé has, invested heavily in increasing its chocolate-producing lines. This has streamlined the business and enabled Nestlé to become more competitive in its market niche without compromising on the nutritional aspects of its chocolate products, he adds.
Henri Nestlé, a Swiss pharmacist, established the Nestlé brand in 1866 with the hope of benefiting society. He produced the first milk-cereal food for children, and while Nestlé’s original business was based on milk and dietetic foods for children, numerous other food products have been added to the range over the years.
These include chocolate, instant beverages, culinary, refrigerated and frozen products, ice-cream, mineral water and pet food.
Questions:
1.1 Chocolate companies in South Africa are characterised as monopolistic competitors. Explain the key features of a monopolistic competitor showing how this differs from a monopolist and the impact that this type of competition has on the chocolate industry in South Africa. (25)
1.2 Monopolistic competitors are also known as ?non price competitors.?
Compare and contrast the ways in which Nestle and Cadbury compete through non price competition. (10)
1.3 Explain the definitions of substitutes and complements and how these affect the chocolate companies such as Nestle and Cadbury‘s.
Question 2 (50)
Read the extract below and answer the questions that follow:
In July 2008, former President Thabo Mbeki addressed a media briefing relating to his administration‘s economic policies. At the meeting he encouraged inflation targeting and said that there was a need to revisit South Africa‘s macroeconomic stance on inflation targeting or the budget surplus.
?Indeed that has helped us in this situation of turbulence in terms of the financial markets globally… that has enabled us to cushion the country using that particular system of budgeting.?
Uncertainty over the future direction of SA‘s economic policy was seen as one of the main challenges that faced SA‘s economy at that stage.
His comments on the economy immediately raised the hackle of the ruling party‘s left allies- COSATU and SACP. At that stage, they accused him of trying to ?narrow the scope of policy changes? that were much anticipated would happen when current president Jacob Zuma arrived.
Former president Thabo Mbeki had defended the inflation targeting approach to monetary policy, arguing that it help to ?cushion? the South African economy from supply shocks such as substantial increases in the international oil price. One interpretation of this statement is that inflation targeting ?alters the course of inflation? and so may help to keep inflation low even when supply shocks are experienced.
Questions:
2.1 The above claim highlights the structuralist model of the inflation process. Critically analyse this model. (30)
2.2 Define the inflation targeting approach and explain how it helps keep inflation low ?even when supply shocks are experienced?.