Write an analysis that compares the integrated marketing strategies of REI with those of a competitor company. There is no page limit for this assessment.

The focus of a marketing program is on summarizing the essence of the product or service through an integrated marketing effort. An integrated effort includes a thorough analysis of the company, the competition, and the customer requirements. The product line management uses design, product positioning, and other elements to present a unique set of values in the customer’s mind, either carving out a niche or maintaining market share leadership over competitive products.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

• Competency 1: Examine the basic marketing models for a business or organization.
  • Compare product strategies of different companies with the same product category.
  • Compare distribution strategies of different companies with the same product category.
  • Compare price strategies of different companies with the same product category.
  • Compare promotion strategies of different companies with the same product category.
• Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
  • Assess how an integrated marketing program contributes to a company’s economic success.
  • Assess how an integrated marketing program of a competitor company contributes to the competitor’s economic success.

 

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Part 1: Family and/or Community Assignment

Research and develop a homework assignment/learning activity for the content area that will engage the family and/or community.

Your homework assignment/learning activity should include:

• A learning objective describing the desired learning outcome of the activity. (For example, “Students will design and implement a composting program in their community that aligns to the United States Environmental Protection Agency composting guidelines.”)
• In 100-250 words, describe the homework assignment/learning activity, and how the assignment/learning activity engages the family and community.
• Detail how family and/or community can be involved in establishing a positive learning environment, describing collaborative strategies.

Part 2: Reflection

1. Methods to communicate with families and other stakeholders about the needs of students.
2. Challenges teachers face when creating homework, and activities that engage family and/or community.
3. The importance of engaging family and community in students’ education.
4. How you will deal with concerns or issues with parents and the possible solutions to support positive collaboration.

 

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