Capture the above-listed five points in a well-written report to guide thenew leadership in making more confident decisions for the purpose ofproviding strategic direction for the organisation.

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Your organisation is now under new leadership. This new leadership isdetermined for your organisation to attain world class excellence. You have beennominated to be in charge of a taskforce with the ultimate responsibility for:1. Explaining to the new leadership on how Total Quality Management(TQM) would enable the organisation to develop better businessfunctions/operations thus achieving world class excellence.2. Stating one of the outstanding quality problems you are now facing inyour current role (as a function/department head), and explaining itsbackground, causes, needs and justification for taking businessimprovement actions (in the context of quality).3. Examining the predominant organisational culture, and identify ways topromote a more open, vibrant and quality focused culture thus creatinga cooperative and productive work environment conducive to all thestakeholders.4. Revisiting the organisation’s Vision and Mission statements in order toreflect your on-going commitment to quality – propose alternatives toexisting statements and provide justifications.5. Recommending a benchmarking exercise whereby any of the followingis achieved in due course:a) investment in newer technologies/programs that reduce cost andincreases efficiency;b) considering customer’s requirement before anything else. Customerrequirements drive the process management system andperformance measures, ORc) treating suppliers as partners because a long-term and mutuallybeneficial relationship will create long-lasting relationships.The objective of the benchmarking exercise is threefold: i) to fully understand thecurrent state of (point a, b, or c) domain, ii) to identify what and how tobenchmark, and iii) to be able to measure the success of the recommendedbenchmarking exercise.AssignmentTaskIn your project, you will need to:1. Describe the purpose of the assignment Task.2. Provide an overview of the organisation, product/service, clients, and anyother critical information.3. Capture the above-listed five points in a well-written report to guide thenew leadership in making more confident decisions for the purpose ofproviding strategic direction for the organisation.

How does product quality affect customer loyalty among high and low touch products?

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Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm. It is a very important area for modern businesses, and an ideal area on which to base your marketing dissertation.1. Why has Tesco’s loyal card scheme been successful where competitors’ schemes have not?2. Are switching costs effective barriers to customer churn in the airline industry?3. How can Amazon.com charge a premium price over rivals such as Play.com?4. What are the motivations and expectations behind loyalty schemes?5. How and why does the relationship marketing-traditional marketing continuum vary within an industry?6. How does product quality affect customer loyalty among high and low touch products?7. Can luxury goods retailers prevent barriers to switching?8. How do retailers cope with changing behaviours among consumers?9 How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street?10. In what ways does Waterstone’s improve its customer loyalty through its online store?

Does the policy of celebrity endorsement imply positive impact on the promotion policy adopted by Indian fashion brands?

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1.2 Research Objectives: Following are the objectives that are wished to be achieved in the due course of the study: • To analyse the impact of celebrity endorsement on the brand promotion policy of the Indian fashion brands. • To determine the extent to which celebrity endorsement policy can influence the purchasing behaviour of the consumers in Indian fashion sector. • To identify the strategic approaches by which the celebrity endorsement policy can be utilized to the optimum extent. 1.3 Research Questions: Following research questions are meant to be solved during the research study: • Does the policy of celebrity endorsement imply positive impact on the promotion policy adopted by Indian fashion brands? • How can celebrity endorsement influence the customers’ behaviour at the time of buying fashion products? • What can be done to optimize the effectiveness of celebrity endorsement policy?

Develop communication or education plan, in consultation with relevant groups and individuals, to promote the benefits of the change to the organisation and to minimise loss

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Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes: 1.1 Identify strategic change needs through analysis of organisational objectives 1.2 Review existing policies and practices against strategic objectives to identify where changes are required 1.3 Monitor the external environment to identify events or trends that impact on the achievement of organisational objectives 1.4 Identify major operational change requirements due to performance gaps, business opportunities or threats, or management decisions 1.5 Review & prioritise change requirements/opportunities with relevant managers 1.6 Consult stakeholders, specialists and experts to assist in the identification of major change requirements and opportunities 2.1 Undertake cost-benefit analysis for high priority change requirements and opportunities 2.2 Undertake risk analysis and apply problem solving and innovation skills to identify barriers to change and agree and record mitigation strategies 2.3 Develop change management project plan 2.4 Obtain approvals from relevant authorities to confirm the change management process 2.5 Assign resources to the project and agree reporting protocols with relevant managers 3.1 Develop communication or education plan, in consultation with relevant groups and individuals, to promote the benefits of the change to the organisation and to minimise loss 3.2 Arrange and manage activities to deliver the communication or education plans to relevant groups and individuals 3.3 Consult with relevant groups and individuals for input into the change process 3.4 Identify & respond to barriers to change according to risk management plans 3.5 Action interventions and activities set out in project plan according to project timetable 3.6 Activate strategies for embedding the change 3.7 Conduct regular evaluation and review and modify project plan where appropriate to achieve change program objectives Assessment/evidence gathering conditionsEach assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student can only achieve competence when all assessment components listed under “Purpose of the assessment” section are recorded as competent. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.Resources required for this Assessment• Computer with relevant software applications and access to internet• Weekly eLearning notes and resources relevant to the tasks/questionsInstructions for StudentsPlease read the following instructions carefully• This assessment has to be completed 1 In class and 1 At home• The assessment is to be completed according to the instructions given by your assessor.• Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within two weeks of the assessment due date. All other feedback will be provided by the end of the term.• Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.• If you are not sure about any aspects of this assessment, please ask for clarification from assessor.• Please refer to the College re-assessment for more information (Student Handbook).