Minimum 250-300 words. 2 references. APA format. must me on your own words with no plagiarism.
Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words; What is your understanding of the role of marketing and the marketing management process?
Before beginning work on this week’s discussion forum, please review the link Doing Discussion Questions Right, the expanded grading rubric for the forum, and any specific instructions for this week’s topic.
For this assignment, make sure you post your initial response to the Discussion Area by the due date assigned.
Respond to the following questions using the lessons and vocabulary found in the readings.
In the Supplemental Material below, read the case study “Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV.”
Based on the information, evaluate the three basic approaches used by Apple to produce innovation. Be sure to support your views with research, rationale, and appropriate examples.
Your posting should be the equivalent of 1 to 2 single-spaced pages (5001000 words) in length.
Minimum of 300 words with at least 2 peer review reference in 6th edition APA format.
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