Write a 1-page executive summary and a brief statement that I can present in 60 seconds include the following elements below. Due at 3:00 pm on Jan 21

1. A 1-Page Executive Summary
2. 60 second rapid-fire in-person pitch (without digital presentation / slides, presented on 2/11)

Be prepared to give your 60 second pitch of your pain point during class
The Pain Presentation is your first major assignment. The pain presentation is a persuasive presentation in which you must pitch your “customer pain point” to the class. Much like a professional pitch to a client or management team your goal is to:

1. Clearly describe the problem
2. Demonstrate your depth of understanding
3. Tell a compelling story about the opportunity involved with solving this customer pain point.

You have artistic license to structure your presentation in the way you feel is most persuasive; however, your executive summary should include the following elements:

Describe your pain

• In 140 characters what is the pain that you are solving?
• What are the different elements of this pain point?
• Why does this problem exist? What are the causes?
• How strong is the pain? Why do you think so? 

Describe your Customer

• Customer Characteristics/profile
• Number of individuals with this problem?
• Identify Current Solutions
• How are customers currently solving this problem?
• Why are these solutions falling short?

Present your Solution Vision 

• What types of solutions do you think might solve this problem?
• Why do you feel like you (and your classmates) could make meaningful progress towards a solution this semester?

Tell a Story about Impact

• For the customer
• Financially
• Socially
• Environmentally

Assignment: Stereotyping

Television and film producers have editorial control over their media products; they control all aspects of the TV program and/or movie with the intent to impart a specific set of values to the viewing audience. This is especially true for character development. Certain characters are made to look attractive, smart, kind, generous, and altogether likeable. Others, less so. The characters, likeable or not, are automatically associated with their lifestyle choices and, importantly, the outcomes those choices produce. People tend to like the characters whose decisions lead to desirable outcomes. TV and film producers can develop characters whose appearance and lifestyle choices reinforce familiar stereotypes (e.g., the careerist female who, having forsaken marriage and children, seems destined to live a lonely life). In this way, TV and film producers convey messages about what kind of people we should aspire to be and what sort of lives we should aspire to live.

For this Assignment, you will closely examine stereotypical portrayals in TV or film.

To Prepare

• Review the Learning Resources for this week and think about how TV and film can function as a vehicle for delivering stereotypical messages (e.g., powerful women who sacrificed family for career and lamented their unmarried, childless status). 
• Reflect on television shows or films you have seen that employ stereotypical portrayals used by producers to condemn or endorse specific lifestyle choices.

Assignment: 

Submit 35 pages, not including title page or reference page:

Your task is to choose a current (e.g., in the last 12 months) television program or a film and conduct a content analysis that identifies the stereotypical portrayals used by the producers to condemn or endorse specific lifestyle choices.

• Choose one of the major characters in the movie or TV program youve selected.
• Describe their physical appearance; are they made to look attractive?
• What role does this person play in the story? Is it stereotypical? Are they effective in that role?
• What is this persons job? Is it stereotypical? Are they successful in their job?
• Describe two or three specific actions taken by this person.
• What was the outcome of each action? Was it positive or negative?
• Do the actions/outcomes reinforce a stereotype?
• Is the stereotype positive or negative?
• How likeable and/or intelligent is this person?
• How desirable is this persons lifestyle?
• What are ways to mitigate the stereotyping portrayal you identified in your content analysis?

Be sure your analysis is informed by social psychology theory and research.

In addition to the Learning Resources, search the Walden Library and/or Internet for peer-reviewed articles to support your Assignment. Use proper APA format and citations, including those in the Learning Resources.

By Day 7

Submit your Stereotyping Assignment.