“The Triple Bottom Line”

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The concept behind the “triple bottom line” is that companies are responsible to all their stakeholders. This includes everyone who is involved with the company whether directly or indirectly, as well as the planet on which we all live. This approach sees shareholders as part of the stakeholder group, but only as part of it. Before writing your response to this weeks discussion, please review the following resource for more details on the triple bottom line: https://www.mindtools.com/pages/article/newSTR_79.htm.

For this week’s discussion, please respond to the following:

How would you implement the concept of Triple Bottom Line (People, Planet, Profit) at the NAB company(Company is: Quench) you created? 
Notes:

Keep the following format in mind as you complete this week’s discussion:

Profit – When looking at profit from this theory’s perspective, the idea is that profits will help empower and sustain the community as a whole, and not just represent a benefit for the shareholders. (Briefly explain your approach.)

People – Discuss your approach to care about suppliers, customers, community, employees. (For example, to care about employees you can provide a good working environment, training and development opportunities, healthcare, etc.)

Planet – Discuss your approach to minimize your impact on the environment. (An example would be to create processes to minimize waste or reduce energy usage; maybe you are using recycled materials, etc.)

News Story

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This is your introduction to basic news writing. We say basic news writing because this provides you with a good foundation for media writing. Since you are a beginner in this process, it is imperative that you understand the need to report the facts of what is happening. Talk to the people around you to get their reaction. In fact, rely on the people around you to provide the basis for your story. Listen, ask questions, take notes. Then sit down and organize your story starting with the most important fact and ending with the least important facts (inverted pyramid). Again, dont interpret, but relay the facts. Remember to be clear, concise, and brief.

Assignment: You must attend an off-campus community meeting or event of some sort (school board, city council, PTSA, girl or boy scouts or other organization, condo association, community club (not on campus), an opening ceremony, award ceremony, etc. and report on the meeting or event. You should report on the meeting or event as actual news. Interview people at the event, do some research on the organization or event. You will be required to complete a News Story Planning Sheet (Exercise #2) in preparation for the assignment. You will receive feedback on your story choice prior to the actual event, so plan carefully. Find the attachment for guidance.

Checklist:

The article has a main focus.
The article is organized in the inverted pyramid format.
The article begins with a summary lead paragraph (5Ws and an H).
The article is written in active voice.
The article uses active verbs.
The article uses AP Style, direct quotes, indirect quotes and all other news-reporting elements found in the textbook and resource materials.
The article contains quotes from at least 2 (two) sources. NOT your friends or family members.
Word Count 350.(could be more than 350 as long as it covers all the requirements)
Assignment is written in Times New Roman 12pt double-spaced.

Do not write an essay or summary of the event. Refer to the AP Stylebook for the correct way to use quotes and attributions throughout your article!

Project Management Discussion

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 describe an IT or similar business project you have done or are currently doing. In your discussion, provide information on the following:

1.  What is that project? Provide complete description. Consider using PPM.

2.  What was the scoop, deliverable, and results of the project?

3.  What constraints did you experience and how did you handle them?

4.  If you had to do the same project again, what changes will you recommend?

Read and respond to at least 2 of your classmates posts. Read posting/discussion requirements.

Please use APA throughout in your main post and responses to other posts.

Below are additional suggestions on how to respond to your classmates discussions:

Ask a probing question, substantiated with additional background information, evidence or research.

Share an insight from having read your colleagues postings, synthesizing the information to provide new perspectives.

Offer and support an alternative perspective using readings from the classroom or from your own research.

Validate an idea with your own experience and additional research.

Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.

Expand on your colleagues postings by providing additional insights or contrasting perspectives based on readings and evidence.

Important Note: You need to participate in class discussions and activities each week. Your participation is an evidence that you are attending classes in order to continue to maintain your F1 visa status. Simply logging in and do nothing is not enough to meet this requirement. Consistent absence and lack of participation will result to automatic withdrawal from the course.

Is Social Media Becoming Too Toxic?

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A Position Essay
A position essay helps you develop your position on an issue. Social media
Your position may call for action, a better resolution, or propose a different thought on the issue.
You will support your position with at least one or several reliable sources
You may also use real life experiences, recorded history, observations, and other studies. You will read an article about an issue, and you will thoughtfully consider the authors position, paying
attention to his/her reasons. You will use the article as a basis for formulating your thoughts on the issues.
Essay Assignment
You will write your position based on (or in response to) an opinion article. This will be your primary article.
You will research other evidence on the issue that supports
your view (even if your view aligns with the authors position)
You may even decide on your stance after reviewing other literature on the issue.
Make sure you have a clear position on the issue. This will serve as your thesis in your essay.
Your essay will follow MLA format (12 pt. Times New Roman or Arial, Double
Spaced, header, title, page #, 1 inch margins).
The word count requirement is at least 500 words.
You will have a Works Cited page for the sources you use.
Write in third person unless you have to refer to your own experiences (ex: In my experience ….)
2 Getting Started
Read the article (Is Social Media Becoming Too Toxic) by Kalev Leetaru and analyze it.
Annotate as your read. You will most likely need to read the article more than once.
O What is the authors point (main idea or ideas)?
O What evidence does the author offer?
O How does the author present the main idea and details?
O What rhetoric does he/she use to persuade the reader?
O What questions arise based on the evidence and the authors point? Annotate these questions as you read.
O Is there a bias?
O Does the author recognize the opposing view(s)?
Next … Decide, on your position on this issue?
Do you agree or disagree with the author?
Do you partially agree/disagree with the author?
Evaluate your position. Why do you feel this way? Are there possible solutions and/or suggest courses of action with your position?
Decide if you need to read up on this issue some more? You may make your position as narrow or broad as you want (i.e. focus on one aspect of the issue or several aspects of the issue).
Research …
Research other articles that support your point and refute your point. These may or may not be opinion articles. They can be news headlines, facts from studies or reputable websites, research journals etc.
A source is good if it contains valid information to support your position while refuting the opposing view.
Take clear notes of the source(s) you plan to use. You will need to reference it in your essay and the works cited page.
Pre-Writing
Brainstorm your position: Mentioned above.
Consider your rhetorical situation:
Audience
1.    Who is your audience? What might they believe about your issue? What do you hope to persuade them to think or do?

2.    What persuasive appeals could you use to convince your audience of your
position?
3.    What might they know about your issue? What background information will you
need to provide?
Purpose
1.    Why are you arguing this position? What has motivated you to take this position?
Stance
1. Ask yourself, what about the topic captured your interest? How has that led you to the position you will take?
2. Why do you think the topic matters?
3. What tone will you take forceful? Thoughtful? Angry? Neutral? Peaceful?
Context
1. What are the various perspectives on this issue? What have others said about it?
2. What factors do you want to bring into your position?
Writing
Organize your research information and pre-writing notes.
Start by formulating a general thesis. This will help you stay focused and will guide your essay.
Introduction 
O Come up with an attention-grabbing hook.
O Provide some information on the issue both sides. This will be the general issue and not necessarily based on the primary article.
O State your clear position as the thesis statement. This should be the last sentence in your introduction.

Body A. Summarize the primary article: Be sure to state what the authors position is and the evidence/details given (at least two substantial details). Focus on the perspective that you want to base your position on. Therefore, you may not need to provide all the details the author has provided just the ones important to your
position.
Note: a summary does NOT include your opinion. It states only what is
written in the article. Use direct quotes sparingly.
B. Next, state your position.
Briefly explain your position and reasons. Support your reasons with outside sources evidence, facts, experiences
etc.
4
O Explain how your position is similar or different from the article.
O Be sure to have only one idea per paragraph.
O Mention and refute the opposing side if it strengthens your point.
Note: Make sure to include persuasive appeals in your support, the
vocabulary you use, and in the tone of your essay.
Conclusion
O Sum up your point. Provide a question for thought or a take-away
message.
O When concluding, enforce one of the persuasive appeals that you think will be most effective in convincing your audience.
Editing and Revising
We will have an in-class peer review session for your first draft.
You will edit and revise your first draft.