Program Portfolio (Capstone) Project – Marketing Management

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You are required to create a business organizational marketing plan that has an emphasis on a description of business, and the products/services, the market analysis, strategies and marketing techniques that will be used, location, competition, as well as any problems/challenges that may occur in the marketing of goods and services and how to overcome these problems/challenges. Incorporate the learnings from this course to your marketing plan and justify and support the decisions you made with research.

You are required to use your textbook and at least three (3) scholarly/peer-reviewed articles or eBooks from the Valencia College Library databases.  Direct quotes from the sources used must be less than 20 words and must be cited within the text as well as in the Reference list. Paraphrases and summaries must also be cited within the text as well as in the Reference list.

You can use any of these any of the following databases to find articles but I must be able to site it through valencia’s database to cite any sources:
Business (Gale OneFile) (Gale)
Business and Management Video Collection (Sage Publications)
Business Cases (Sage Publications)
Business Insights: Essentials (Gale)
Business Source Complete  (EBSCO)
Business Stats (Sage Publications)
Communications and Mass Media Collection (Gale)
Consumer Reports.org  (EBSCO)
Culinary Arts (Gale OneFile) (Gale)
DemographicsNow (Gale Business) (Gale)
Economics and Theory Collection (Gale)
Entrepreneurship (Gale Business) (Gale)
Ferguson’s Career Guidance Center (Infobase Publishing)
Global Road Warrior (World Trade Press)
GreenFILE (EBSCO)
Hospitality, Tourism, and Leisure (Gale)
MasterFILE Premier (EBSCO)
Popular Magazines (Gale OneFile) (Gale)
Regional Business News (EBSCO)
Sage Journals (Sage Publications)
Springer eJournal Collection
Westlaw Campus Research (Thomson Reuters)

I will provide the textbook, an annotated bibliography of three sources you must use, and the first 2 parts of the project which are based on the fictional company I created called Eden & Co.

Textbook Link:
https://www.redandyellow.co.za/content/uploads/woocommerce_uploads/2017/10/emarketing_textbook_download.pdf

Religious

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Please have a
The portion is zachariah chapter 13: Verses 1-9  title of the subject Topic Cleansing Christ
-Title: cleansing christ
-A verse
-Body
-Prayer
-Thought for the day
-Please stick to the Bible passage and connect to the subject
Thanks

Program Portfolio (Capstone) Project – MAN 4162

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Create a customer service policy for your business of choice. Address potential consumers needs in the business environment. Include your business client structure, and motivational factors for retaining customers.  Provide research examples to support the development of your Program Portfolio Project overview.

Submission must be original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources.  Direct quotes from references must be less than 20 words.

For academic purposes, at least 1 APA formatted reference is required pertaining to the topic(s).

I will provide the first parts of the project which are connected to the brand I created called Eden & Co.

*Textbook Link
file:///C:/Users/new/Downloads/The%20Power%20of%20Selling.pdf

Discourse Community Handbook

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Discourse Community Handbook – IIDA (International Interior Design Association)

Discourse Community – IIDA (https://www.iidamac.org/)

Assignment Overview
Consider your expertise. You probably know more than you think you know about your selected discourse community (DC). For this assignment, you’re being asked to analyze and describe the discourse of your chosen profession, with the goal of helping novice members succeed. This should resemble a training guide for the discourse community, or an introduction to the DC.

Length3-5 pages
Audience Potential new members of your professional or academic field (e.g., recently admitted interns or entry-level employees)
Context The linguist James Paul Gee defines “discourse” as “a kind of identity kit” that allows members of a group to recognize one another. The members of such a group are known as a “discourse community,” or DC. As youve read, John Swales uses six characteristics to define a discourse community. These characteristics define ways in which these groups function and build culture.

Although there are many types of discourse communities, all professional and academic cultures define themselves in this way. There are many benefits to joining discourse communities in your field. Often these discourse communities provide opportunities for their membership. It might be said, that to be successful in your chosen academic major or professional career you need to understand and enact the discourse of the group.

Assignment Details
Create a “handbook” or training guide for novice members of your chosen academic major or professional career, designed to help prepare them for joining that community.

Include the following information:
How does one become a member of thisDC?
What values, attitudes, and beliefs are needed to succeed in thisfield?
What are the common public goals of thediscipline?

Where do professionals go to exchange information with each other? (John Swales calls these “participatory mechanisms.”) For example, trade journals and conferences are common participatorymechanisms.
How are those participatory mechanisms used? (In other words, what kinds of information and feedback are commonlyconveyed?)
What role does writing play within this DC? What kinds of documents are commonly produced, and what are they usedfor?
You should also include representative examples of discourse-specific lexis (i.e., specialized terminology, jargon, acronyms,etc.).

Please see attached proposal for IIDA, Rubric, and Discourse Community Sample fro referencing purposes.