Marketing Plan – Control And Exhibits

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Write a minimum of 2 pages for the Control and Exhibits portions for your Marketing Plan to address the situation in the case study. See attached Case Study.

For Control:

1. Adequate Goal Progress – Explain how you will track progress toward the specific measurable goals you established. No generic discussion allowed! For example, if you want to attract more of your target market, establish specific numbers you want to see by certain dates. A marketer cannot wait for the end of a marketing campaign to judge whether it has been successful.

2. Performance Gap Management Identify specific areas where the organizations performance is not what you want it to be. Be specific! Explain how you will monitor these areas to ensure that the Marketing Plan is creating the desired results.

3. Environmental Analysis The Opportunities and Threats are a description of the external factors that can affect the success of the Marketing Plan. Opportunities should not be a list of the actions you can take, but an identification of the relevant external factors that can contribute to your success. An example would be a growing population. Threats are external factors that can hinder your success, such as the competition.

For Exhibits:

The Exhibits are visual representations of relevant data. They are not text descriptions. You can use charts, graphs, tables, or other visual items.

1. Market Data create several visuals that communicate relevant data about the market. Examples include the total population, the target market, etc.

2. Value Analysis Show what has value to a specific group, such as the doctors to be recruited or the target patients. Be specific about the greatest value from their perspective.

3. Marketing Mix use a graphic to show what your specific marketing mix will be, and who it will be targeted at.

4. Organizing the exhibits provide enough of an explanation of each exhibit that a top manager would understand its relevance to the marketing plan. Do not just throw a bunch of graphics into the plan. You do not need to cover all of the items listed.

Cite at least 3 reputable references in APA format to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines

Matrix – For-Profit Vs Not-For-Profit

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Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Use the sample matrix that is attached.

Include the following in your matrix:

  1. Centralized versus decentralized format of management
  2. Strategic goals of the organizations
  3. Variation in the access to the capital market
  4. Strategic marketing differences between these two types of organizations
  5. Quality attributes of the two types of organizations
  6. The management of pricing and volume

Do not simply copy and paste quotes into the matrix. I expect at least 80% of the content to be your own original work.

Cite at least 3 reputable references in APA format to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

The Effect of Expansionary Fiscal Policy on Unemployment and Inflation

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What is the effect of expansionary fiscal policy on unemployment and inflation? (Answer this question)
Go online and
(1) Find a current events article that describes an example of expansionary fiscal policy and that illustrates one or both of these effects. Your article needs to be a ‘real-world’ or ‘current events’ example from a reputable news site. It cannot be from study.com, investopedia.com, thebalance.com, or any similar study-aid site. Those sites are awful! For the actual economic content, you can either cite our textbook or a government or academic site (.gov or .edu). The best articles will probably come from The New York Times, The Wall Street Journal, or The Economist
(2) Write a paragraph to summarize your findings.
(3) Be sure to incorporate your own analysis using ideas from the course to explain the application of economics to the ideas found in your article.

Sample Solution

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see the instructions(2 questions)

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Watch: The Magic Flute, Act I (1991 Met Production on Met Opera on Demand)

Questions:

1. How does the structure of the first-act finale in The Magic Flute resemble/differ from that of the second-act finale of Le nozze di Figaro?

2. What kinds of musical styles do you recognize in the three opening arias for Papageno, Tamino, and the Queen of the Night?