Your task is to produce an integrated marketing communications plan for a Harvey Nichol’s Birmingham Bar and Brasserie. The objectives of the plan are as follows.

To create awareness of Harvey Nichol’s Bar & Brasserie (Birmingham) to a wider audience.
To increase footfall and sales into Harvey Nichol’s Bar (Birmingham) during week days.
To increase footfall and sales into Harvey Nichol’s Brasserie (Birmingham) during week days.
Please refer to the specific brief issued alongside this assignment document, giving more detail of the current situation).

Your IMC Plan should include the following elements.
”    A clear detailed understanding of the target audience, their needs and motivations, identifying any relevant trends.
”    A clear aim and communication objectives for your plan
”    A fully integrated marketing communications plan utilising all relevant elements of the communication mix with clear and consistent brand positioning.

”    Chosen tactics should reflect the needs and motivations of the target audience and deliver your strategic objective.  Any ideas should reflect the future marketing activity of the organisation and NOT simply discuss current marketing practice.
”    Your plan should reflect contemporary best practice in marketing communications. Your IMC plan can use current communication channels but any new ones used must be considered in terms of cost.
”    You should be clear as to ways of monitoring & measuring the success of your marketing activity. You should discuss any potential issues/problems with the implementation and control of your ideas, including the measurement and monitoring of potential future success.

here is the additional materials, you are supposed to consider all the elements, if there is any questions, just chat with me.

Topic: Parenting styles and children’s self-esteem

  It can be as short as 3 pages but no more than 5 pages in length, excluding the cover page and bibliography.  It must include 3 peer-reviewed academic references on the topic. 

The format of the paper should be as follows:

Introduction to the topic

A summary of the research you collected with the following elements:

*the life span theories and perspectives covered
*a very brief explanation of the scientific or research methods used in each reference
*why the topic is important to you or to the community at large
*conclusions and recommendations of the research
*you own thoughts and critical thinking on the topic
*APA style bibliography

!!!!! answer the question:
*why the topic is important to you or to the community at large
I am a mother of 2 boys(23 and 16years old)