Pick a company that uses social media as a marketing and branding tool. Review at least three social media
accounts your company of choice uses and assess the following:
In your opinion, what kind of image is the company trying to create using their social media accounts? Please
use specific examples (tweets, Facebook posts, etc.)
How does this company use social media as a branding tool? How are they conveying what they are and do
through social media?
Are users responding to the company’s social media posts? If so, how are they responding?
Do you think the company you are assessing has an effective strategy for using social media as a marketing
tool?

Sample Solution

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In what types of situations might being a “Servant Leader” work for you? And in what types of situations might this strategy be unlikely to work very well for you?
What is the one thing that you feel it is most important for you to remember about “moral leadership”?
What further questions do you have about moral leadership after reading this chapter?

Sample Solution

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