Sales Promotion

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You have a budget of $20,000 to help your client spend over a month’s time to publciizie some aspect of their business.

You determine the retail business and its demographic target.

Your job is to make the best use of your client’s money in a multi-media buy.

Research the media in the market of the business, to include radio & TV, cable, newspaper, magazine, billboards and social medium. Find out the cost of running ads with them.

Create a plan to use the $20K to contact the maximum number of potential customers, based on the target demographics of the retain business and the local media.

client, with whom you have built a trustful business relationship, as you to guide a large media buy for a 3-month period (one quarter) concerning their new product line or service line. Your budget is $30,000 for the quarter. You will work up a presentation to make on March 30. All class members are in the committee. Assign tasks for each to contribute to the media buy.

Here are the parameters:

Parameters for Sales Project

The business—Publix of Troy University

The promotion: “Need Food Please” cards for college students

Your task: research the costs of local and regional traditional and social media

Your goal: advise the owner of Publix in Troy how best to use the $30,000 allotted for this promotion

Traditional media to research for prices:

Broadcast/radio—WTBF-FM and WTBF-AM in Troy, WKMX in Dothan, WLWI in Montgomery

Broadcast/TV-Troy Cable; WSFA, WAKA and WCOV in Montgomery; WTVY in Dothan

Print-Troy Messenger, Tropolitan, Dothan Progress, Montgomery Advertiser

Billboards-Kinetic and Static (in Troy)

Social Media-Facebook, Twitter, SnapChat, Spotify, YouTube etc

You decide how much to spend and with whom you spend it. You do not have to spend something with everyone.

Sample Solution

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Training script demonstrating your understanding of bodybuilding training principles

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Create a training script demonstrating your understanding of bodybuilding training principles for one of the phases of a training program (Foundational Training phase, Hypertrophy training phase, or Cutting training phase).

Sample Solution

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Ethnic groups

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All of the following below are descriptions or examples of “Ethnicity” or “Ethnic Group”, except one. Which one is not true about Ethnicity?

Question 10 options:

Ethnic groups are always minority groups within the larger society.

The term seems to be closely related to “culture” or the “culture group”.

They are usually a group of people who have experienced some level of impact or influence from surrounding cultures or societies, but share some unique customs and traditions they call their own.

Ethnic groups are a distinct group of people connected by a common language, history, heritage and homeland, even if existing within pluralistic diverse society.

Sample Solution

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IT manager for ABC Company, non-profit organization

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You have been hired as an IT manager for ABC Company, non-profit organization which is specialized in
Behavioral Health. Within 12 – 18 months the company is transitioning to a fully profitable organization and in
next years the company is expecting its employees to grow around 100% percent.
Existing facts and figures:
Total no. of employees:
Executive – 50; Non-Executive – 450 Branches Offices – Four
IT Department
Supervisor – 01
System admin – 01
Network Admin – 01
Technician/Helpdesk – 02
Company has its own web site with .org top level domain. Company is running on Windows server 2003
server/Active directory environment and web servers running on Linux. Using traditional back up method.
Physical servers – 30. Company is using old PBX telephone system. Network has mixed devices including
some Cisco routers hubs and old switches.
Your task is to recommend the company to implement new technologies and automate the system wherever
applicable and make this company a profitable organization in one year. Your recommendation must be cost
effective.

Sample Solution

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