Needed-Marketing Management-Case Study

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Task 1: Design an executive summary for the case highlighting all the critical points of the case. Your executive summary should be less than 250 words.

Task 2: Describe in details the main problem in the case. Describe the marketing related issue(s) facing the company presented in the case. Give examples from the case to support your identification of the issues. (start with a new page for task 2)

Task 3: Design the following for the company in the case study

Mission of the company
Vision of the company
Core Values of the company (go to the powerpoint slides to know the values of the company)
Customer value proposition statement for the company (you may go to the slides or google it to understand how to answer this)
Task 4: Imagine yourself as a consultant to the company in the case, design a comprehensive solution to resolve this brand related issue, explain your solution using examples from the case, examples from real-life, and the academic theory discussed in class

Sample Solution

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‘Experimental evidence about “false memories

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‘Experimental evidence about “false memories” means that “recovered memories” cannot be regarded as reliable’. Critically discuss this assertion through reference to research and practice in counselling and forensic psychology

Sample Solution

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company or individual that is using technology or innovation to help during the current pandemic

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Find an article on a company or individual that is using technology or innovation to help during the current pandemic. Write a summary of what the company or individual is doing based on the article you choose.

Sample Solution

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O’Connor’s “Good Country People”

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http://faculty.weber.edu/Jyoung/English%206710/Good%20Country%20People.pdf
Consider how O’Connor uses Southern Gothic elements of brokenness and the grotesque, among other Southern Gothic themes, in this story. What are “good country people”?

1-Write a 250-500 word response to the assigned story. Grades on these responses will assess the depth of analysis and engagement with the text.

How closely did you examine the assigned reading? What conclusions did you draw, and why? Did you provide evidence (quotes, paraphrases) from the text to support your assertions? If your reactions to what you read are purely emotional (the reading made you mad, sad, bored, etc.) then you haven’t thought enough about what you read. WHY did you have that reaction? Also under consideration: is your response organized, with full paragraphs, carefully proofread, and submitted on time?

2- In addition to the post, please post THREE paragraph-length peer responses that respond to specific points made in your peers’ posts. You may agree or disagree, but be sure to respond with an aim towards deepening class discussions, not being “right” or correcting anyone.

2-Baldwin’s “Sonny’s Blues”

http://www.sjsu.edu/faculty/wooda/2B-HUM/Readings/Baldwin-Sonnys-Blues.pdf
“Sonny’s Blues (Links to an external site.)” by James Baldwin

1-Write a 250-500 word response to the assigned story. Grades on these responses will assess the depth of analysis and engagement with the text.

How closely did you examine the assigned reading? What conclusions did you draw, and why? Did you provide evidence (quotes, paraphrases) from the text to support your assertions? If your reactions to what you read are purely emotional (the reading made you mad, sad, bored, etc.) then you haven’t thought enough about what you read. WHY did you have that reaction? Also under consideration: is your response organized, with full paragraphs, carefully proofread, and submitted on time?

2- In addition to the post, please post THREE paragraph-length peer responses that respond to specific points made in your peers’ posts. You may agree or disagree, but be sure to respond with an aim towards deepening class discussions, not being “right” or correcting anyone

Sample Solution

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