Peloton Advertisement Assignment

Recently, there was a Peloton advertisement that received a lot of mixed reviews, but most of them were

negative.

Using the theory and background information about Peloton discussed in class, write an essay, in which

you argue that the Peloton advertisement was sexist and dystopian. In your essay, you must include the

theory and any pertinent information about Peloton discussed in class.

Articles for this assignment are at the following links:
https://www.today.com/video/peloton-ad-actress-monica-ruiz-tells-her-story-74963525915

https://www.nbcnews.com/nightly-news/video/peloton-responds-to-controversy-over-new-holiday-

commercial-74517573672

https://www.today.com/video/see-ryan-reynolds-surprise-peloton-ad-actress-monica-ruiz-live-on-today-

74964037894

https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html

In what circumstances are you more likely to help someone who is in danger? How do you think

cellphones have changed our behaviors relating to helping?

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Global warming and detailed research on how it effects and will affect the oceans.

The paper should present a critical and thorough analysis of the scientific literature relevant to your

question. More specifically, you will explain (1) an interesting and/or important research question, (2)

multiple working hypotheses for a natural phenomenon, (3) previous work on your topic, and (4) a logical

thesis

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Reducing death rate of colorectal cancer in at risk population)

Patient Education Brochure: Indirect Field ExperienceTo create a brochure using word
https://www.displays2go.com/Guide/How-Create-Pamphlets-Flyers-Word-25 (Links to an external site.)
You will create a brochure that will inform and educate your population of interest using the following

criteria: Identify 3-4 important concepts related to the selected topic and place these creatively within

your brochure with an appropriate heading.
Identify a minimum of three strategies your intended target audience can use to achieve desired results

on your selected topic. Use an appropriate heading and graphics to outline the steps for your intended

target audience for them to achieve desired results (related to selected topic).
Utilize the foundations of the behavioral theory/model in the design and content of your health education
brochure. Be sure to provide a reference for this on your reference page.

Sample Solution

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Credit rating agency

Overview
Wells Fargo is a U.S. based international banking and financial services holding company, headquartered

in San Francisco, California. It is ranked as one of the top banks in the world in assets ($1.9 trillion),

deposits ($1.3 trillion), and market capitalization ($264 billion as of 9/1/2017). For many years, Wells

Fargo has been a highly regarded financial institution. It took relatively few risks in the years leading up

to the 2008 Financial Crisis, which led to a company image of stability on Wall Street and in the financial

world.
The bank’s stable reputation was tarnished by the widespread fraud and subsequent coverage erupted in

  1. The Wells Fargo account fraud scandal is an ongoing controversy brought about by the creation of

millions of fraudulent savings and checking accounts on behalf of Wells Fargo clients without their

consent. Various regulatory bodies, including the Consumer Financial Protection Bureau (CFPB), fined

the company a combined $185 million dollars as a result of the illegal activity, and the company faces

additional civil and criminal suits.
Wells Fargo clients began to notice the fraud after being charged unanticipated fees and receiving

unexpected credit or debit cards or lines of credit. Initial reports blamed individual Wells Fargo branch

workers and managers for the problem, as well as sales incentives associated with selling multiple

“solutions” or financial products. This blame was later shifted to a top-down pressure from higher-level

management to open as many accounts as possible through cross-selling. The controversy resulted in the

resignation of CEO John Stumpf.
Assignment
You are a high-profile enterprise risk management (ERM) consultant. You have been retained by a long-

term institutional investor to analyze the developments of the Wells Fargo account fraud scandal.
You were asked to review Wells Fargo’s 2016 and 2017 investor day reports, supplemented by quarterly

earnings, rating agency reports and equity analyst reports. You were asked to prepare a report to help

the investor understand the development of the scandal, how the ERM played its roles, actions taken by

the managements to address the issues, and the key risks outstanding for investing in Wells Fargo.
2016 Investor Day Report, Community Banking section
https://www08.wellsfargomedia.com/assets/pdf/about/investor-relations/presentations/2016/community-

banking-presentation.pdf (Links to an external site.)

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