As the purchasing manager, Russ looks for deals on office supplies and equipment. An office supply company offered to sell Jabil six new industrial copy

machines and four packaging machines for $15,000. Russ thought the offer presented a great opportunity to replace the old equipment with new equipment. Russ

and the seller entered into an oral contract whereby Russ would pay the seller $15,000 cash on delivery to Jabil’s distribution center in St. Petersburg,

Florida. In the meantime, Russ lined up installers for the equipment. When time came for delivery of the goods, the seller said that half of the copy machines

and packaging equipment had been sold to another company, but 3 copy machines and 2 packaging machines would be delivered.

What rights does Russ have related to the oral contract for the equipment? Is the seller in breach of contract? Discuss why or why not.

Sample Solution

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To complete this discussion question, read Case Study 12.1: Marketing Medical Tourism in Asia.

Demonstrate your understanding of the situation as well as the marketing planning process by answering

questions 1 through 5.
What prompted officials in Ballistan to consider entering the medical tourism business?
What steps were taken to identify the current status and future potential of medical tourism?
What factors encouraged government officials to develop a marketing campaign to attract medical

tourists?
What marketing techniques did the agency use to promote medical tourism?
What role did relationship development play in implementing the promotional strategy?

Sample Solution

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