Develop a specific plan to develop a database of prospective customers

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1st assignment

Directions: Read the Bootstrap Marketing Using Databases Case Study on page 282-283 of the textbook. Answer the following questions:

  • Are direct-mail and e-mail marketing still effective marketing tools? How can a small business owner with a limited budget develop a database when he or she is on a limited budget?
  • How can a small business owner use a database of potential and existing customers to help grow his or her business? In what ways can entrepreneurs tie e-mail marketing into their social media marketing strategies?
  • Develop a specific plan to develop a database of prospective customers for a small business you have already started or a business you hope to start in the near future.
  • How would you go about gathering data? What type of data would you need? How would you target your data collection to ensure it is most effective for your business?

Write a 1-2 page paper detailing the above questions, and be sure to cite your references.

2nd assignment

Interest Groups

1. Select one of the interest groups/organizations listed below.

  • AARP – American Association of Retired People
  • ACLU – American Civil Liberties Union
  • AFL-CIO – American Federation of Labor – Congress of Industrial Organizations
  • American Conservative Union
  • FPA-Farm Policy Action
  • AIPAC – American Israel Public Affairs Committee
  • Council on American-Islamic Relations
  • Family Research Council
  • Handgun Control, Inc.
  • GLAAD- Gay & Lesbian Alliance Against Defamation
  • NAN-National Action Network
  • National Right to Life
  • NOW – National Organization of Women
  • NRA – National Rifle Association
  • American Humane Society
  • Public Citizen
  • Sierra Club
  • U.S. Chamber of Commerce
  • VFW-Veterans of Foreign Wars

2. Perform a web search to locate the group’s main web site. Also, perform a web search for recent information about your group’s activities. You can either type up your report as an essay or you can give your information in a bullet-point list. Make sure your paper answers all the questions. Separate your responses with two spaces between answers.

1. What is the organization or group’s website?

2. What are the issues your organization or group is concerned with?

3. What actions does your group take to try to influence policy and the public agenda?

4. Assess your group: What are its strengths and weaknesses?

Back up what you say with specific examples demonstrating their effectiveness (or lack of effectiveness). Remember to find weaknesses of the group; you will likely need to research beyond the group’s main website. Every group has a weakness – your task is to find it. A response like, “I didn’t find any weaknesses” is not acceptable. Start by Googling “opposition to …” and you will find things. Some things will not be accurate or fair. Your job is to sort those out.

5. Summarize a news article from the organization or group in a paragraph.

3rd assignment 150 words Due Wedneday

Read In the Entrepreneurial Spotlight – Bootstrap Marketing in the New Music Industry in Chapter 9, page 276. Assume that you or your friends have a band. How would you develop a plan to enter and succeed in today’s music industry? What opportunities still exist in the music industry despite the tremendous change the industry has gone through?

4th assignment due Wednesday

Consider this scenario: The city plans to build a new drug rehabilitation clinic, which will include a job-training center on the edge of the city. The location is across the street from a high-income suburb and next to another middle-income city neighborhood. Officials cite the increase in drug-related crime in outer areas as one reason for the location but also cite the fact that more jobs are available in inner ring suburbs. The city is promoting the partnerships created with companies willing to assist in job placement with the new clinic but nearby residents are not happy.

Post by Day 3 a 250-word response in which you compare how choices related to urban issues in the “Care Where Needed” scenario affect the quality of life for the citizens involved.

 

 

I have enclosed all readings and they should have numbers posted for which assignment they refer to. The pdf label document is for the 4th assignment as well as the document label aasignment 4 reading. The second assignment can be research from the internet. Please let me if I have clarified everything and if you have any questions.

Humanitie “Baroque Style and Philosophy”

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“Baroque Style and Philosophy” Please respond to one (1) of the following, using sources under the Explore heading as the basis of your response:

  • Listen to one (1) composition that demonstrates the qualities of the Baroque musical style. It may be from the Websites below or from this week’s Music Folder. Identify your choice, and describe it by relating key terms from the textbook to your selection. Explain what you like or admire about the work. Compare it to a modern soundtrack or song that evokes a similar mood.
  • Select two (2) Baroque style paintings from the Websites below that no other student has selected. Identify each as to artist, date, and title or description. From the summaries of the Baroque style’s features in our class text, identify specific key aspects of each painting that fit the Baroque style. Explain why you selected each and what you like or dislike about it. Compare this style to a modern film, type of film, or to a modern situation.

 

  • Can you trust your own understanding of the world? Read pages 708-709 from the textbook. Answer the following questions:

A.     Describe the four categories of reasoning errors that Bacon distinguished.

B.     Focus on Idols of the Tribe and Idols of the Cave. Describe concrete situations when you were fooled by such idols (you need to talk about at least one example for each idol).

C.    What can be done so that we can avoid such a biased approach to reality?

D.    Is it possible to have a truly adequate understanding of the world? What is required so that we can have such an understanding?

 

 

Explore:

Monteverdi and Vivaldi

  • Chapter 21 (pp. 707-710), Baroque music and composers; review the Week 1 “Music Folder”
  • Monteverdi’s Orfeo http://www.youtube.com/watch?v=8ll_u870PG8 (lyrics with translation: http://introtomusicdeanza.wordpress.com/class-resources/examples-baroque/)
  • Vivaldi’s “Spring” from Vivaldi: A Man For All Seasons at http://www.npr.org/2011/07/18/104868631/vivaldi-a-man-for-all-seasons and http://www.youtube.com/watch?v=aFHPRi0ZeXE (background and lyric translation at http://www.baroquemusic.org/vivaldiseasons.html)

 
Baroque Visual Arts

  • Chapter 21 (pp. 689-691; 701-703) and Chapter 22 (pp. 715-720; 726-735); Baroque style and its characteristics; Baroque in the north
  • Baroque samples at https://www.khanacademy.org/humanities/monarchy-enlightenment/baroque-art1/beginners-guide-baroque1/a/baroque-art-in-europe-an-introduction; (also seehttp://www.artinthepicture.com/styles/Baroque/ and click on the names of the artists to see their works)
  • Examples of Baroque paintings from the Rijksmuseum in Amsterdam at https://www.rijksmuseum.nl/en/explore-the-collection/styles/baroque (click on images; go full-screen; click “i” for info on the artist and date and painting)

 

Can you trust your own understanding of the world?

  • Read pages 708-709 from the textbook.
  • Read paragraph 3.1 from the following website: http://plato.stanford.edu/entries/francis-bacon/#NatTheIdoSysSci.
  • Watch the following YouTube movie: Sir Francis Bacon: 2. Epistemology at https://www.youtube.com/watch?v=t1Tvw4OnhP0

Displays Of Evidence For Making Decisions By Edward R. Tufte

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BIS232 NAME:

Tufte Worksheet

Read the first part of Tufte’s booklet (pages 5-15) and answer the questions below.

Either bring your answers to class or upload them into Canvas before class on Monday.

 

Part I: Dr. Snow and the Cholera Epidemic

 

1. Look at Tufte’s description of Dr. Snow’s displays of data(pages 5-15). What is the story? Why was this an important case study of visual displays of data? What were the elements of this story that pulled the ideas and data together into new knowledge?

 

2. Considering the map graph, spanning pages 8-9:

a. What data is it displaying?

b. Which of the displayed data is (are) the cause(s)? Which is (are) are the effect(s)?

c. How do you know?

d. Why is it an improvement to the time graph on page 7?

e. How does it compare with the other bar graphs of the data? What information is unique to each?

f. Why do you think Tufte purposefully left it black and white except for sight additions of the yellow?

g. What are the “outliers” in this graph? That is, items that don’t seem to fit with the rest of the story?

h. What are the limitations of such a “dot map?” (See definition of dot map on page 13.)

Action Research Proposal

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Action Research Proposal
The final project for this course is an Action Research Proposal, which will be created and shared in the form of a formal presentation in PowerPoint, including detailed speaker notes for each content slide. The purpose of the final project is for you to culminate the learning achieved in the course by demonstrating the ability to effectively present an Action Research Proposal.
As you create the presentation, imagine that you are given approximately ten minutes to present this information to your fellow teachers in your school during a staff development day, to your school board to solicit support for their ideas, or to your managers as part of your organization’s continuous improvement program. Your goals are to gain approval to conduct this study and implement your proposed innovation or intervention in your place of work.
To create your presentation, use your current, updated action research plan outline that was originally submitted during Week Four. Additionally, you may want to use your mock presentation from Week Five as well as the feedback acquired from your classmates in the discussion forum to build an improved, more complete presentation for a wider, more important audience.
Content
The assignment needs to include the following areas of content.

  • Presentation – Design (6.5 points): Create a presentation that is professionally designed in 15 to 20 slides, including title and references slides, and has no more than seven bullet points per slide and no more than seven words per point. You must use images to add value to the slide content and high-contrast colors for readability and include detailed speaker notes for each content slide.
  • Presentation – Content (12 points): In addition to a title and references slide, the presentation must include the following twelve areas:

1.      Area of Focus,

2.      Explanation of Problem,

3.      Variables, including defined factors, contexts, including recognition of diverse learners, and variables of the proposed study,

4.      Research Questions, which are answerable given your expertise, time, and resources,

5.      Locus of Control,

6.      Intervention/Innovation, which is a succinct description of the proposed action to address the identified issue/area of focus,

7.      Group Membership, including the identified importance, role, and responsibility of each member,

8.      Negotiations, including potential obstacles (e.g., permissions established),

9.      Ethics, including a statement of how you address the potential ethical challenges,

10.  Timeline, which is the anticipated schedule for each phase of the intervention,

11.  Statement of Resources, which is a list of what is needed to enact the proposed plan, and

12.  Data Collection, including whether the proposed data collection techniques are justified and whether you are proposing appropriate data collection techniques to answer the study’s research questions (chart from Week Three may be used here).

Written Communication
The assignment needs to adhere to the following areas for written communication.

  • APA Formatting (0.5 points): Use APA formatting consistently throughout.
  • Syntax and Mechanics (0.5 points): Display meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Your written work should contain no errors and be very easy to understand.
  • Source Requirement (0.5 points): Use no less than three scholarly sources in addition to the course textbook, providing compelling evidence to support ideas. All sources on the reference page need to be used and cited correctly within the body of the assignment.

Review and Submit the Assignment
Review your assignment with the Grading Rubric to be sure you have achieved the distinguished levels of performance for each criterion. Next, submit the assignment to the course room for evaluation no later than day 7 of the week.