Marketing Myopia Essay

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USE ORIGINAL WORK ONLY!!!  

Marketing Myopia Essay , the marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets. In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen. Your essay must include an introduction. You must also reference at least one journal article from the Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources. Your essay must be at least three pages in length and double-spaced, not counting the title and reference pages.All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.

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Give rational objections to the argument/theory, state why it is faulty

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Reading of Choice.

750-1000 words (2-3 pgs).

For this paper, you may pick any assigned reading already covered in class. You will explain a central theory/argument from that reading (that you have not written on yet), then write your own philosophical response.

Your paper should have 3 sections; clearly label when each section begins in your paper (you may do this simply with section number or section title):

i. Intro (~ ¼ page): Introduction and brief summary of your paper. (In the intro, make sure to briefly and clearly state the main points you will address in paper; for example, could look something like “Philosopher A claimed B. I will claim C, for reasons D, E, F”)

ii. Exposition (1/2+ pg): Briefly, but clearly describe a key argument or theory from the chosen reading (which you will respond to in section 3). This section should primarily be in your own words, but include at least one key quote from the chosen reading.

iii. Your Philosophical Response (1-2 pgs): (Main section, spend most of paper on this). Give your philosophical response. Make sure you stay on topic. Do so in one of the following formats (do only one of these options):

  1. Give rational objections to the argument/theory, state why it is faulty
  2. Defend the argument from possible objections
  3. Explain how the argument can be improved, how you would change it and why
  4. Discuss the strengths and weaknesses, then your overall position

The following are helpful articles on how to write a philosophy paper:

http://www.sfu.ca/philosophy/resources/writing.html

http://www.jimpryor.net/teaching/guidelines/writing.html

Case Study 1 Stuxnet And U.S. Incident Response

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Week 3 Case Study 1 Submission

If you are using the Blackboard Mobile Learn IOS App, please click “View in Browser.”
Click the link above to submit your assignment.

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.
Instructors, training on how to grade is within the Instructor Center.

Case Study 1: Stuxnet and U.S. Incident Response
Due Week 3 and worth 100 points

Read the article titled “When Stuxnet Hit the Homeland: Government Response to the Rescue,” from ABC News, located at http://abcnews.go.com/blogs/headlines/2012/06/when-stuxnet-hit-the-homeland-government-response-to-the-rescue/ and consider this threat in terms of incident response and recovery procedures.

Write a three to four (3-4) page paper in which you:

1. Explain the role of US-CERT in protecting the nation’s industrial systems and analyze its efforts in relation to preparedness and incident and recovery management.

2. Discuss the efforts of ICS-CERT specifically to the Stuxnet threat and examine its incident response efforts to mitigate this risk against U.S. industrial systems.

3. With the sophistication of the primary sites of industrial system implementations, determine whether or not alternate sites (e.g., hot site) are feasible for organizations that utilize ICS technologies. Provide a rationale.

4. Explain the high-level planning needed for an industrial systems organization that utilizes ICS technologies to prepare for attacks from cyber threats such as Stuxnet.

5. Use at least four (4) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Summarize the various types of disasters, response and recovery methods.

· Describe detection and decision-making capabilities in incident response.

· Use technology and information resources to research issues in disaster recovery.

· Write clearly and concisely about disaster recovery topics using proper writing mechanics and technical style conventions.

Click here to view the grading rubric for this assignment.

Mastery Of Operations Management Concepts And Tools

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Develop a 700- to 1,050-word memo to a prospective employer outlining your credentials, including: taking this class(operations management), all of the projects you have done for this class individually and with your team, and their impact on the businesses you have engaged with so a senior manager reading it would want to hire you as either an operations consultant or permanent employee.

Summarize the business case for each project.

Outline what you specifically accomplished, assuming these projects were implemented, and their estimated impacts on the business.

Utilize the learnings from Week 6 to highlight your skills in global sourcing, procurement, and outsourcing which can also be of benefit to your target firm.

Format your assignment as if you would be giving a presentation to senior management.

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