1. In 2012, the Obama Administration put forth the Consumer’s Privacy Bill of Rights as a roadmap for future legislation. Compare and contrast this plan with existing legislation. In a thoroughly research response, respond to the validity of its implementation in society today.

2. Research has been done on the theory and correlation of emotional intelligence (EI) related to organizational success and long-term sustainability of a manager/leader in his or her career. Many leadership/management experts argue that successful manager/leaders demonstrate a sophistication of EI that differs vastly from those managers/leaders who eventually fall and fail their organizations. Some of the key factors of EI include self-awareness, impulse control, persistence, confidence, self-motivation, empathy, social deftness, trustworthiness, adaptability, and a talent for collaboration. Effective managers/leaders are very successful at articulating their missions and visions for their organizations and know how to bring everyone on board to accomplish them. Compare and contrast the “transformational” manager/leader with the “transactional” manager/leader. Who do you think can better take the pulse of a group, understand its unspoken currents of thought and concerns, and communicate with people in terms they can understand and embrace?

3. There is a debate in marketing on the question of whether or not marketing creates or satisfies consumer’s needs. Marketing has often been defined in terms of satisfying customer’s wants and needs and some critics maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Consider the broad shifts in marketing. Are there any themes that emerge in these shifts? Can they be related to the major societal forces? Which force has contributed to which shift.

4. The world economy is becoming more global in scale. Consider the major drivers of globalization and how they seem to be thrusting major nation-states toward a more tightly integrated global economy. If the current trends continue, China may be the world’s largest economy by 2020. Discuss the possible implication of such as development for (a) the world trading system, (b) the world monetary system, (c) the business strategy of today’s US-based global corporations and their European counterparts, and (d) global commodity prices.

My Professor feedback You have not addressed the objectives of this assignment.  Please review assignment

instructions and resubmit.

Assignment 1: Marketing and the Health Care System

Due Week 4 and worth 300 points

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

1. Determine the direct impact of marketing for the health care provider you selected.
2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
3. Outline a marketing strategy for the health care provider you selected.
4. Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Describe the health care system and the role of marketing.
• Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
• Use technology and information resources to research issues in health services marketing.
• Write clearly and concisely about health services marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.